When it comes to attracting attention, there are some signs that absolutely need to be eye-catching and clear to be effective. These signs go beyond those that advertise for businesses. For traffic signs, safety alerts, or warnings, it’s beyond important that they are easy to recognize and understand. Here are some tips to follow when placing and designing your own signs!
Bold
The key to being noticed from a distance is having bold colors and clear contrast between different aspects of your sign. For warning and instructional signs, it’s always a good idea to go for less subtlety in the design, and more clear information. Solid colors that stand out from each other. White text on a black sign or vice versa are great choices for easy legibility when it comes to informational signage.
Clear Font Selection
Don’t add extra filigree around your warning, that’s not what’s important! Making sure your info is unimpeded makes your sign much more likely to stand out. Sans serif fonts are best as they have as little to distract the reader as possible. The information is what you want readers to pay attention to, not the style or flair of the design. When it comes to these kinds of signs, the purpose of the design is simple, direct, and informative, rather than covered in attractive displays.
Quick Iconography
Sometimes you want to give information quickly, sometimes images or easy to understand pictures are best. Crosswalks clearly show someone walking across a street. A picture of a hard hat tell people that hard hats are necessary. Depending on your situation and need, different iconography can be appropriate.
Easy To Identify
When it comes to warning signs, consider the typical conventions associated with similar signs. You want to make sure that readers understand the kind of sign being presented immediately, rather than spending time to identify it. Everyone knows what a stop sign looks like: the colors; shape; the purpose. If you set up a red octagonal sign, everyone understands what you’re doing. Look at existing signs that accomplish the same goal that you have for your sign. Following those standards is a great way to convey messages quickly and clearly.
Well-Positioned
As with every sign, visibility is key. Whether that’s proper placement for pedestrian viewing, along the road for drivers, or positioning of lighting so it can be seen day or night, proper positioning is vitally important. When you set up your sign along a road, there are some factors to keep in mind. Your sign should be large enough to be obvious from a distance, and legible to someone driving at speed.
Go With The Experts
With instructional signs and warning signs, clear design is important. Planning for this kind of signage is a major step in the process. When setting it up, it’s best to consult with experts who can give you a professional opinion. They can also give you insight as to what kind of standards there are in the broader world of information and warning signage. Before you start your next sign project, talk to the experts at Bartush Signage.
