Spring is traditionally a season of renewal—a time when we clean, refresh, and rejuvenate our surroundings. As we approach spring, this can be the perfect opportunity for businesses to reevaluate their branding and update their signage to better reflect their core values. A brand’s signage is often the first impression customers have of an organization, and it plays a crucial role in shaping perceptions. No matter what kind of business you’re running, your signage should communicate your values and identity clearly, and if it doesn’t, this springtime is the perfect moment to get it into shape! Here’s what you need to know.
Does Your Current Signage Align with Your Brand?
Before diving into the process of updating your signage, it’s important to evaluate whether your current displays align with the image you want to project. For example, a trendy café with a casual, artistic atmosphere will likely not benefit from outdated or overly signage. Instead, it would make sense to invest in signage that’s sleek, contemporary, and welcoming—perhaps with backlit lettering to give it a sophisticated yet approachable vibe. On the other hand, a law firm should have signage that speaks to its professionalism and reliability. Classic, elegant materials such as metallic finishes or stone might better convey these qualities.
To assess whether your signage reflects your brand values, ask yourself if your signage feels current and up-to-date, if it matches the tone of your brand, and if it’s functional—legible from a distance, well lit, and easy to read. If the answers to any of these questions is no, then your signage likely doesn’t reflect your brand in a positive or clear way, and it’s time to make those updates!
Updating Your Signage
Updating your signage isn’t just about slapping on a new coat of paint or a fresh logo; it’s about creating a cohesive and impactful visual experience that aligns with the deeper values of your brand. If your current signage is outdated or inconsistent with your brand, here are some essential steps to help you make the change.
Audit Your Signage
Start by reviewing all signage, from your storefront to any interior signs, and assess its effectiveness. Does it clearly communicate your brand? Is it consistent across all locations and touchpoints?
Define Your Brand Identity
Before updating your signage, ensure you have a clear understanding of your brand values. What message do you want to convey? How do you want your customers to feel when they see your signage? Your brand identity should inform every design decision you make.
Choose Materials Wisely
The materials you choose for your signage should reflect your brand’s personality. For a modern, creative business, consider options like acrylic, vinyl, or backlit displays. For a more traditional business, materials such as wood, metal, or stone can evoke a sense of stability and trustworthiness.
Focus on Simplicity
Effective signage is often simple, direct, and easy to read. Avoid cluttering your sign with too many words or graphics. Instead, focus on your logo, brand name, and essential messaging.
Here at Bartush Signs, we specialize in creating cohesive, customized signage that reflects your business’s core values. Our design team works closely with each client to understand your brand, ensuring that every element of the signage we create—from materials to typography—aligns with a company’s image. We’re here to help you elevate your signage and bring your business to the next level with a fresh, cohesive visual identity!
