When it comes to attracting attention, there are some signs that absolutely need to be eye-catching and clear to be effective. For traffic signs, safety alerts, or warnings, it’s beyond important that they are easy to recognize and understand.
When you set out to advertise for your business using signage, storefront or otherwise, you want to be sure you’re doing it right. If you’re not familiar with the process, it’s easy to stray from the path of good design decisions.
In some cases, signs can become just as iconic as the places that they mark. We’ve seen how the Hollywood sign has become a destination of its own, or how other signs, even with the simplest designs—like the London Underground sign—can develop into a cultural artifact. We’re going to resume our trip across the globe to examine signs from around the world that have become some of the most recognizable symbols today.
When it comes to creating eye-catching signage, color is extremely important. While it may seem like a simple aesthetic choice, picking the right colors for a particular sign can seriously impact effectiveness. It’s not enough to use green or blue just because those are the hues you think are the nicest. Even a beautiful sign can be easily missed if it doesn’t command the right type of attention.
While the digital world continues to rapidly develop more and more unique technology each day, one medium has always remained a constant; the billboard. Studies show that people are spending more time outside of their homes than ever before, due to travel and daily commuting. Billboards have always been a reliable, inexpensive medium that is…
So you want to build up your business? When building, updating, or expanding your business, it is imperative that you establish your brand. There are two very important steps to doing this. The first is actually possessing the physical brand. The biggest step is developing your idea into something unique and plausible. Once you have the “thing” that is your brand, you have to cultivate it. The best way to do this is through visually promotion.