Intense competition means that every businessman and retailer has to be a marketer. The customer now holds all the power; of course, every retailer has to adopt new and innovative ways to lure consumers. A simple yet amazing method used by many retailers to promote their brands is electronic message boards. Noticed the attractive neon and LED screen displays in swanky retail shops?
We live in times when we can order a pizza and tickets to Paris with just a click of a button. Someone can pick you up at your home with the use of a smart phone and barely any words, if any, having to be spoken. Technology is changing our lives like we had never dreamt before. The world of advertising is being revolutionized by technology and electronic doodads like we never thought were possible as well.