2022 has been another crazy year, and now that we’re beginning to get down to the final days, it’s time to start looking ahead to 2023 and what the new year will bring! For many businesses that are just starting out and planning their logos and signage, or for existing businesses that are thinking about redoing their signage, this is a great time to be thinking about upcoming trends in the world of signs and designs, and 2023 is going to have a lot of great trends to choose from. If you’re planning on putting up some custom business signs in the new year, this is what you need to know to create signage that will be a hit with the styles of 2023!
Minimalism is a cycling trend– it goes out of fashion every so often, but it always crops back up again. When it comes to the design of your business’s visual materials, including signs, complex styles are out. Keeping it simple and streamlined is what will appeal to your customers in a big way! In 2023, you’ll want to steer away from fussy fonts, an overabundance of bright colors, and any highly detailed imagery that might overwhelm the viewer. Instead, choose clean lines, simple lettering, color schemes with one or two colors and a good amount of contrast, and sleek imagery– line drawings are a good option!
Signage that brings in an element of the third dimension is a great option to really make a statement in 2023. It will help your signs and also your business to stand out from the crowd and make a good impression on everyone who walks by. Consider choosing classy carved signs that are long lasting and professional looking. Bold neon signs are also a great option. Depending on the style and placement you choose, they can either give a classic retro look or appear sleek and Instagrammable!
Immersive Customer Experience
Finding ways to incorporate interesting new technology into your signage is a great way to get people engaged with your business. Interactive or immersive signage is full of lots of great options. You can do something as simple as QR codes that let your customers access menus, promotions, or important information, or get fancy with features like touchscreens and motion tracking that can help kill time if your customers tend to have to deal with a long wait and will increase your brand recognition, social media presence, and customer experience!
Of the many powerful forces driving consumers today, nostalgia is one of the most influential. The world seems to get more and more complicated and scary, and so people turn to things that feel familiar and remind them of simpler times. Incorporating any amount of vintage or retro style into your signage can help you to tap into this drive to find reminders of days past. Nostalgia doesn’t even mean that you have to reach very far back to find inspiration! Y2K is a major trend that will be coming up in 2023 that you can use to great effect. Anything nostalgic will help you to grab and keep a customer’s attention.
These upcoming trends are going to be powerful tools to use in planning your signage for 2023, so don’t waste this opportunity to get a jump on the new year! If you’re interested in more information, let the custom signage experts at Bartush Signs help you! We are the premier display signage company in Orwigsburg, PA. Contact us to discuss your options!