Outdoor signs are incredibly valuable tools for your business. Whether you put them right outside your storefront or location or you put them in other pertinent locations, lots of eyes are going to pass those signs every day, and that means lots of new people being exposed to your business and potentially becoming new customers.
However, as we head into the colder months of the year, weatherproofing and resilience is something that every business owner has to consider for their outdoor signage. Rain, snow, and low temperatures can all do a number on your outdoor signs, but with a little bit of forethought, you can choose signs and sign materials that are going to be able to stand up to harsh outdoor conditions all year round. Here’s what you need to know!
Banners
Mesh and vinyl banners are both great choices for outdoor signage. Mesh handles windy conditions very well, since the perforations allow the breeze to easily pass through it. This means that not only will it sustain less damage over time by being snapped around in the wind, but it’s easier for people passing by to read.
Vinyl is another great option because the material is very resistant to water as well as hot and cold temperatures. Vinyl banners can even be treated with special coatings to make them even more weather resistant and help it better withstand the elements..
Plastic Sign Boards
Plastic is a great material for outdoor signage because it’s basically indestructible– waterproof, resistant to heat and cold, and frequently resistant to wear and tear as well. Some plastics can even be specially formulated to be UV resistant or fire retardant. Something like coroplast (corrugated plastic) or a plastic sign board will be able to hold up in the rain and snow without sustaining serious damage, and you’ll be able to continue to advertise your business no matter the weather outside!
Protecting Your Signs
When it comes to your outdoor signage, choosing the right signs and materials is only half the battle. You also have to be planning ahead, checking the weather, and taking proper care of your signs to ensure that they last a long time!
Banners, for example, are great weatherproof signs, but you can take their resilience a step further by being particular about where and how you hang them. Try hanging your banners against a flat surface like a wall or facade to help them be more sheltered from the wind. You can also hang them with bungee cords instead of rope to add elasticity, and thread your cords through more than one of the banner’s grommets to reduce stress points.
Some of your signs, like light plastic sign boards that might be blown away, can be brought inside during inclement weather. Other signs either can stay outdoors or are permanently mounted and have to stay outdoors, but you can help them last longer by taking care of them after a rain or snowstorm is over. Knock off any snow or gathered ice, try to clear any water away and avoid puddles in three-dimensional signs, and check your metal signs for rust frequently. All of these tasks won’t take up too much of your time, but they can really make a difference for your signs!
If you give a little thought to your signs, it’s easy for them to stand up against the weather and stay functional for a long time. If you’re interested in more help or information from the custom signage experts, Bartush Signs can help! We are the premier display signage company in Orwigsburg, PA. Contact us here to discuss your options!
