New technology is constantly changing the way that brands interact with their customers. Every new innovation provides an opportunity for a company to strengthen their identity, reach more new customers, and better foster their relationship with existing ones. Digital signage is a great example of this. It was a major shift in the way that many brands advertised and the approach they took to their signage, and interactive signage has become the next step in that evolution. Interactive signs that respond to the viewer provide a much more immersive and engaging user experience, from QR codes and touchscreens to human motion tracking.
Interactive signage might be a great option for you and your business, but if you’re still on the fence, here are some of the benefits of interactive signage that you can look forward to.
Brand Recognition
One of the biggest components of successful advertising is building familiarity with the people who see the advertising. Whether it’s a logo, a jingle, or even a specific color scheme, giving your customers something they can easily recognize a company by is extremely effective in terms of building your brand. Interactive signing can be something that adds to your brand recognition if you’re consistent with how you apply it. The more positive encounters that they have with your interactive signage, the better their image of your brand will become over time.
Customer Experience
A good sign is eye-catching and engaging, and those two things definitely apply to interactive signage. It has to be eye-catching in order to draw the viewer’s attention and communicate that the sign is responsive to them, and it keeps them entertained and focused on the sign for much longer than any more traditional sign or advertisement would do. Interactive signage allows each viewer to have a unique experience as the sign responds to their individual movements, actions, or choices, and they leave a lasting impression due to this personalization and the current novel quality of interactive signage.
All of this adds up to potential customers having an overwhelmingly positive experience with your brand, particularly if the sign works well and is intuitive to interact with and provides an entertaining experience.
Promotion
Digital interactive signage is easy to alter depending on what’s currently going on with your business, making it great for promoting and increasing awareness around things like new products, seasonal sales, programs, or special offers. Interactive signs are great at grabbing attention, meaning you’ll have an easier time getting the information to stick in the viewer’s mind, and overall you’ll have an easier time increasing awareness about new or exciting things going on relative to your brand.
Cost Effective Marketing
It’s true that interactive signage can be expensive upfront, but over time a dynamic ad display like this can become very efficient by allowing you to run multiple different ads. You can use a display like this to run a rotating collection of ads based on what you have available, and you can even use it to test the effectiveness of different ads, for example, by running two unique ads that direct viewers to two web pages. Which landing page gets more traffic can tell you a lot about which ad is more effective.
Effective Use of Social Media
Interactive signing is still new and exciting, not just for people who work in marketing but for the people from all walks of like that see and experience it. This can provide an opportunity for your business to take advantage of some free marketing in the form of social media. If people see a cool sign that they can interact or play with, chances are that a lot of those people are going to end up documenting that experience on their social media somewhere, allowing your sign and your brand to get in front of more people with every post. You can make this work for you even more by including a request somewhere on the sign for people to tag you in their post. Likes, comments, and reposts or retweets will also be effective ways to circulate the sign and improve your brand image.
Interactive signage is still in its early days, but anyones who’s gotten a chance to experience one for themselves can tell that they’re only going to get more popular from here on out. Now is the time to get ahead of the curve and start considering how you could use interactive signage for your business!
