You install outdoor and indoor signage when you first open the doors of your business. And, over the years, you may forget the think about how your signs have aged, neglecting to update them to instead focus your attention on developing new products or launching new marketing campaigns. But that can prove to be a big business mistake.
We discuss four signs below that may reveal it is time to take the plunge and order new, updated signage.
1. Your Sign is Damaged or Outdated
All signage experiences wear and tear over the years, but signs that are installed outdoors may be susceptible to even more damages and faster wearing since they are exposed to harsh weather elements and fading from the sun. A broken, cracked, peeling, or faded sign can drive customers away from your business and have negative effects on your company’s reputation.
Bartush signs are crafted by industry experts using quality materials, which results in durable signs that will continue to look professional throughout the years. You can feel comfortable with your investment knowing that your sign will require limited maintenance and replacement, saving you money and time in the long run.
2. Your Sign isn’t Visible
If your business’ outdoor signage is too small, not visible at night, or hard to see from a distance, that is a sure sign that it is time to invest in new signage. Quality signage has the ability to attract new customers and spread the message of your brand so if your signage is not doing that effectively, it’s missing a great opportunity.
Call Bartush Signs for a cost effective form of advertising that will help set your business apart from competitors. Signs are not just for decoration. They can build brand recognition, attract new customers, advertise sales and promotions, and guide visitors. If a sign is visible at all times, it has the potential to sell customers on your business 24 hours per day, 365 days per year. That alone makes the investment worth it.
3. Your Brand Has Changed
Brands change over time to follow modern trends and keep customers intrigued, and so should your signage. It’s important to update your business’ signage to stay consistent with your brand’s look — the colors should match, the new font choice should carry over to the signage, and the updated design or symbol needs to be represented on the sign.
Potential customers should be able to associate your signage with your products. Neglecting to update your signage during a rebranding initiative can have the complete opposite effect you were working towards and turn confused customers away.
4. Your Business is Seeing Less Customers
The role a quality sign plays on the success of your business can not be denied. An attractive and well-made sign can increase foot traffic and improve name recognition of your brand. If you have noticed your customer count is decreasing or running stagnant, you may need to reevaluate your signage and update it.
In a previous blog, we discussed how 8 out of 10 new customers enter a business because of Its signage and 60% of businesses saw improvements in their sales after updating their signage. Numbers don’t lie. Order new signage from Bartush Signs and reap the benefits of a quality sign yourself.
If one or more of the statements above holds true to your current signage situation, don’t waste anymore time to upgrade your indoor and outdoor signage. You could be losing out on business. Call Bartush Signs today to get an expert opinion. We handle the whole process from creating a custom design, obtaining the appropriate permits, manufacturing, installing, and repairing the signs in a wide range of industries.