With all of the different types of marketing available to business owners, the power of high-quality signage often gets overlooked. Regardless of what industry you operate in, an attractive and clearly readable sign is still an essential asset for a successful business.
1. 8 out of 10 New Customers Enter a Business Because of Its Signage
That’s 80% of your new customers! While all forms of marketing (digital and traditional) are important, as a business owner you better not be skipping what might be the most effective tactic. With this in mind, how’s your sign looking? Could it use an update? Do you think it’s appealing enough to draw in 80% of your new customers?
2. 68% of Consumers Compare Signage to the Business’s Overall Quality
That means that if your sign is worn, faded, and not looking its best, it’s going to reflect poorly on your business. When it comes to new customers, they’re already uncertain of what your business can provide, so having poor signage won’t help convince them that you serve high-quality products and services.
3. 50% of Consumers Don’t Enter Business With Poor Signage
Are you prepared to lose half of your customers because of a poorly kept sign? Customers will judge a business from the outside before deciding whether or not to enter. Just like you’re keeping up with decent landscaping outside your business, you need to be maintaining a healthy looking sign.
4. 60% of Businesses That Update Their Signs See Improvement in Sales
With updated and good-looking signage comes more sales and transactions. Even just making small, seasonal updates to your sign can help draw in people who pass your business regularly.
5. 1 in 5 People Make an Unplanned Purchase After Seeing an Ad on a Digital Sign
With easy-to-change digital signage, you can quickly update your signs to reflect new deals and discounts that could draw in extra business. Typical passerbyers might not think they need something from your store, but your signage may convince them otherwise.
6. 68% of Consumers Make a Purchase Because of a Sign
Are you part of this 68%? Ever been driving or walking and, after a sign caught your eye, decided to make an impromptu purchase? Signs are influential and can catch people at moments where they decide to buy something they never intended to. This is great for your business and a very effective form of marketing.
7. LED Signs Can Increase Brand Awareness by 86%
LED displays are easy to update and keep fresh with new content, helping boost your local brand awareness and reputation. If you’ve been wracking your brain for a way to get better notice from your surrounding community, the answer may be in your signage.