A great sign does more than identify a building, it tells a story, reinforces a brand, and creates a memorable first impression. That was exactly the goal when Bartush Signs partnered with the team behind Miners 1928 Hotel in Pottsville, Pennsylvania. As one of the area’s most recognizable historic buildings, the hotel deserved a signage package that honored its rich history while establishing a bold new identity for the future.
From large-scale rooftop signage to wayfinding throughout the property, this project required creative problem-solving, precise engineering, and seamless installation. Here’s a behind-the-scenes look at how the iconic Miners 1928 Hotel signage came to life.
Bringing a Historic Vision to Life
Bartush Signs became involved in the project early in the redevelopment process, shortly after the hotel’s new logo was finalized. Starting early allowed the team to collaborate closely with the property owners and develop a cohesive branding strategy before fabrication began.
The project started with a comprehensive walkthrough of the property to evaluate the existing signage and discuss the client’s vision. Rather than simply replacing old signs, the goal was to create a complete signage package that reflected the hotel’s renewed identity while complementing its historic character.
The finished project included several key components:
- A reface of the property’s existing entrance pylon sign
- Two rooftop sign structures measuring an impressive 20 feet tall by 30 feet wide
- A new parking lot pylon sign
- Directional signage throughout the property for parking and wayfinding
Each sign was carefully designed to improve visibility while creating a consistent brand experience for guests arriving at the hotel.
Engineering a One-of-a-Kind Installation
While every custom sign project presents unique challenges, the Miners 1928 Hotel project required an exceptional level of planning and engineering.
The rooftop signs quickly became the most technically demanding portion of the project. Measuring 20 feet by 30 feet and installed approximately 85 feet above the ground, the signs needed to be securely attached to an existing steel support structure that had been part of the building for many years.
Multiple site surveys were conducted to evaluate the existing framework and develop a safe installation plan. The fabrication process also required designing specialized angle frames capable of supporting signs of this size while integrating with the existing rooftop structure.
Installation required coordination with Lane Crane, whose equipment featured an impressive 190-foot reach. Nearly the crane’s full extension was needed to position the northern rooftop sign safely into place.
Projects like this highlight the importance of careful planning, structural expertise, and teamwork. Every phase, from design through installation, required close collaboration to ensure the final product met both engineering requirements and the client’s expectations.
Creating a New Landmark for the Community
One of the most rewarding aspects of the project was helping reestablish the Miners 1928 Hotel as a recognizable landmark in Pottsville.
The massive rooftop signage has quickly become a focal point for drivers entering the city, providing the hotel with a highly visible presence that reflects both its history and its future. Combined with the property’s entrance and directional signage, the completed package delivers a polished and professional appearance from every angle.
The response from the hotel ownership and the community has been overwhelmingly positive. According to the project team, the customer loved every aspect of the completed signage package, and feedback across social media has echoed that enthusiasm. Knowing the finished project met, and even exceeded, the client’s expectations made the effort especially rewarding.
For Bartush Signs, projects like Miners 1928 Hotel demonstrate the impact thoughtful signage can have on branding, visibility, and community identity. It’s about more than fabricating signs—it’s about helping businesses tell their story and create lasting impressions.
Whether you are renovating a historic property, opening a new business, or updating your brand, professional signage can make all the difference. From initial design and engineering to fabrication and installation, Bartush Signs delivers custom solutions tailored to your unique goals. If you are ready to elevate your property’s visibility with expertly crafted signage, contact us today. Our experienced team is ready to help bring your vision to life with custom sign solutions built to stand out for years to come.
