Fall is finally here, and everyone is getting excited for all of the trappings of the season, from pumpkin flavors to sweaters and crisp, cool weather! As a business, this can be a time of huge opportunity. Autumn gives you the chance to make big sales, move seasonal merchandise, bring in new customers, and so much more, but only if you take advantage of this opportunity while it’s here!
Your signage can be one of the most effective tools at your disposal during the autumn months, and you won’t want to neglect it. These tips can help you to make the most of your signs to boost your business before the holiday season!
Autumnal Colors
If there’s one thing that stylists and graphic designers alike love about fall, it’s the color palette. Almost no other time of the year has such a bold and recognizable color scheme, not even the holidays. Just look at something designed with warm oranges, yellows, golds, and reds, and you can practically hear the crisp leaves tumbling down the sidewalk. This is something that you’ll want to take advantage of in your seasonal signage! Color theory teaches us that certain colors, especially certain color combinations, can have powerful psychological effects on viewers, so tempt your potential customers towards your fall offerings with the appropriate colors.
Fall Sales Promotions
Everyone loves a good sale, and the autumn season is as good an excuse as any to run an exciting promotion that will get customers, new and old, streaming through your doors. However, sales and promotions are only as good as the number of people that know about them, and if you aren’t doing the proper legwork of promoting an event that you have running, you might as well not be having one at all. Today, it’s vital that your digital advertising and marketing methods, like social media, work in tandem with older methods, like signage. Temporary signs like banners and A-frames can help to broadcast the important information about your sales and promotions to passers-by and drivers on the street, piquing their interest and ultimately boosting your sales!
Halloween Decorations
A pumpkin in your decor can take you a long way during the cooler months of the year, but add a simple face to that pumpkin, and it can suddenly take you even further. The thrill of a little spookiness is hugely appealing to consumers during the fall, so don’t neglect some Halloween festivity when planning your seasonal signage! You don’t have to lean too far into horror or gore– just a few jack-o-lanterns, bats, and even some cheerful candy can get the message across and give your signage the eye-catching punch it needs.
Work with Bartush Today!
The signs you use at your business both year-round and seasonally can be one of the most powerful tools that you have available to you. If you want to make sure that you’re getting the maximum impact out of your signs that you can, one thing can help you more than anything else, and that is to work with a signage expert like Bartush Signs! As the premier custom signage company in Orwigsburg, PA, we know our stuff, and our experience will help us guide you towards sign choices that will give you the results you’re looking for. Make sure to contact us today if you’re interested in learning more about our seasonal signage options for fall and Halloween this year!
