Most business owners can attest to the fact that their business is their baby, and they’re always seeking ways to help it grow and develop! Whether you’re a brand new company just starting out or you’re a well-established business already, boosting revenue is vitally important for just about every business out there. Depending on your industry, there are many ways that you can seek to do this, but one of the universal revenue boosters that almost all businesses can benefit from is good signage!
Signage is one of those things that you don’t always notice until it has problems that are impossible to ignore, but that’s part of the magic. Your signs are a subtle but powerful way of communicating with your customers and drawing in business. If you’re noticing that the signage for your business isn’t quite up to par, then it’s definitely time for an upgrade. Focusing on these ideals can help you to get the most impact from your signage and improve your revenue numbers!
Attractive Design
Signage is a visual medium, and so it has to be visually appealing in order to be doing its job most effectively. Whether you’re planning menu boards, promotional banners, or permanent exterior signs, you need to be working with a design that’s pleasing to the eye!
Working with a graphic designer can be a great way to ensure that your signage is planned to be beautiful as well as functional, but when in doubt, remember that less is usually more when it comes to designing a sign. Go for streamlined shapes, simple, easy-to-read fonts, and stick to a limited color palette. Straying outside these guidelines should be done cautiously, because it’s easy to end up with a sign that is busy, overwhelming, and difficult to read!
Clear Messaging
Think of your signage as a handshake or a business card that you can give to your customers, both existing and new. It’s how you welcome them, and how you let them know just who you are as a business and what you can offer them! The way you design your signs should communicate these messages as clearly as possible.
There are more ways than you might realize to convey your company’s goals and persona through a sign! Using color theory can be a powerful tool, choosing bold colors like red for fitness and food and cool, serene greens and blues for health or environmental businesses, for example. Your choice of graphics, shapes, and logos can also convey a distinct message to people who see your sign. Experiment with different layouts and designs to find the signage plan that says just what you want it to!
Strategic Placement
What your sign says is only half the battle. Where it says it is the other factor that you need to be thinking about! The old real estate saying of “location, location, location” definitely applies here, as you need to be thinking carefully about the placement of your signs in and around your storefront or facility to help them get maximum effect.
Priority one for sign placement should always be visibility. If your signs are going to be blocked by trees, counters, pillars, or just about any other obstruction, that’s something to take into account! Try to also choose the placement of your exterior signs very carefully, as they will be a major factor in how easy or difficult it is for potential customers to find your location. Additionally, try to choose places that will help reduce the amount of wear and tear that your signage takes over time! Right above a messy, splattering grill isn’t the best place to hang a menu board, for instance, and an exterior wall near a plant that will scratch and ding your sign in heavy winds isn’t the best place to put up an outdoor sign.
Professional Partnership
When you want your signs to make an impact, especially on your business’s revenue, one of the best choices you can make is to work with an experienced, professional signage company to help design and craft your signs! Here at Bartush Signs in Orwigsburg, PA, we have the knowledge and expertise to make beautiful and effective signs for your business that will last a lifetime. Make sure to contact us today if you’re interested in learning more!
