Why You Should Invest in Custom Signage Solutions this Summer
Does your restaurant need help promoting daily specials, the whole menu, or just your brand in general? Implementing more customer-friendly digital signage has shown to be effective in helping local eateries.
Lower costs and easier communications are just some of the benefits of using digital signage in your restaurant. Investing in digital signage means you’ll save money during the long run; no more money spent on printing out daily special and menu sheets. Secondly, you can share information with your customers in a much more efficient and fast-paced way.
So here are four reasons why you need to invest in digital signage for your restaurant!
Easily Feature Daily Specials
One feature that digital signage gives you is the ability to highlight your daily special to your customers by highlighting them on your board. You can use your digital board to automatically update the menu depending on the time of day. This allows you to interchangeably change from your breakfast to lunch menu with ease.
Lure customers with pictures of food
We all know how difficult it can be on deciding what you want to order when you go out to grab a bite to eat. With so many options on your menu, an enticing picture of a meal can make the customer’s decision process much easier and get their mouth watering.
Visuals can have a strong influence on a customer’s decision to order something. If you want to boost sales of an item, you can easily showcase a picture of the meal on your board to promote it to customers.
Move people through ordering lines faster
Crowded menus make it challenging for people to make a decision. Lines go along slower, as guests struggle with sorting through their options and making a selection.
With digital menu signage, you can remove offerings that are no longer available or sold out. This condense menus so it’s easy for people to make a selection and move quickly through their ordering process.
Social Media Marketing
Grow your social media presence by putting it in front of your customers on-site. Use your digital signage to provide a live feed of your social accounts. Engage your customers to post using your handle or brand-specific hashtag. Seeing their profile pop up on your board will encourage your customers to post a status/tweet promoting your restaurant.
Fun, engaging promotions can help bring attention and sales to your place of business. For example, you could offer a discount to anyone who posts an Instagram picture of their meal using your hashtag.
Why Bartush?
Bartush Signs has worked with countless big name franchises and local restaurants over the past 70 years, and our experience shows. We’re experts at choosing the right colors and shapes, whether you need to match national logo expectations or have a new idea to bring to life. We welcome custom work and are happy to help you create a design that’s as unique—or traditional—as your menu. Whatever your specialty, we’ll be sure to communicate your brand effectively to current and potential customers, delivering signage that’s crisp, clear and easy to read from early morning breakfast through late night dinner and dessert.
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