It’s almost time to wave goodbye to 2022 and ring in the new year, along with all of the opportunities that come with it! 2023 is full of chances for great things to happen, both for individual people and for businesses, and as a business owner, it’s up to you to seize those chances and make the best of them for yourself and your company. Setting yourself up for success early in the new year is crucial, and one of the best ways to give yourself a leg up in the early months of 2023 is to refresh your signage.
Getting new signage for the new year can help your business put its best face forward, but not every business actually needs or can benefit from new signs! Not sure if it’s something that would be worth investing in? Here are some examples of businesses that would benefit from new signage this year, and some that wouldn’t.
Storefronts
Whether you’re a bakery or a boutique, if you have a storefront, new signage would be a good investment for you in 2023. Signs are an integral part of your advertising and building your brand image. Frequently, a sign on the front of your store is the first interaction you’ll have with a customer, and you need it to make a good first impression! Worn down or missing signs will make your storefront difficult to locate, and can also give potential customers a negative image of your business– definitely something you’ll want to avoid.
Hospitality
For hotels, resorts, and other physical locations of the hospitality industry, signage that is visually appealing and informative makes the entire machine run more smoothly. Wayfinding signs, for instance, are absolutely essential in a building like a hotel. If guests can find their way around with ease, they’ll have a more positive view of their entire experience, and it will save the staff members precious time that might be wasted pointing people in the right direction all through the day. Clear and concise signage can also help to minimize face-to-face interactions between staff and guests, something that’s become important during the Covid-19 pandemic.
Healthcare
When it comes to an industry as important as healthcare, clarity is everything, and quality signage helps to eliminate confusion in many ways. For instance, in a sprawling healthcare facility, nurses, doctors, and other employees can get lost just as easily as patients, and the right wayfinding signage helps to ensure that doesn’t happen. Signage in healthcare facilities can help with many other things as well. You can use digital signs to show entertainment in waiting areas, for instance. Signs can also help to provide staff members with crucial information about schedules, locations, or supplies.
Manufacturing
Like healthcare facilities, manufacturing facilities can be mazes of identical-looking hallways and potentially dangerous situations. Not only is wayfinding signage a necessity in locations like this to improve the flow of work and ensure that no one gets lost, but safety signage is also absolutely indispensable. Things like loading zones, risk of falling items, and other hazards need to be clearly indicated, and having the locations of safety precautions like fire extinguishers, first aid kits, and eyewash or shower stations can help to mitigate emergencies. Clear and obvious signs that lay out rules and protocols can also help to avoid accidents and keep everyone safe,
Who Doesn’t Need New Signage?
Online Businesses
Whether you sell handmade crafts from an online store or you’re a service provider like a plumber who reaches all of their customers on the internet, if you don’t have a physical location that you operate your business out of, new signage for the new year won’t do you much good!
Work From Home Companies
Office signs can be a great way to boost employee morale and communicate your brand image throughout your space. However, if a large number or even all of your staff members work from home, new signs probably aren’t an investment that’s worth making right now, even if your office space does still see some traffic.
If you and your business would be the kind to benefit from new signage in 2023, don’t wait to reach out to Bartush Signs today! We are the premier display signage company in Orwigsburg, PA. Contact us here to discuss your project!
