We are all surrounded by many different forms of signage every day, but few people ever stop to consider the details of that constant presence, even business owners, who need to have some knowledge of signs. Architectural signs are something that we encounter all the time, and for a good reason– they’re absolutely crucial to the functioning of a business, and customers and employees alike both rely on them. If you’re a business owner planning the signage for your storefront, office, or other brick-and-mortar location, architectural signs are something you need to put a lot of careful consideration into, so here’s your crash course about them!
What is Architectural Signage?
Architectural signage is a bit of an unspecific name. It doesn’t mean signage that has to do with architecture, nor does it necessarily mean three-dimensional signage that is physically architectural (although these types of signs can be architectural). Essentially, it just means any type of permanent signage that isn’t focused directly on advertising.
For instance, a banner advertising a sale is a nonpermanent option announcing a specific event– this makes it commercial signage, not architectural. However, the sign on your storefront with your business name, signs that indicate entrances, exits, stairs, and bathroom locations, digital signage, or permanent interior signs are all examples of architectural signage.
Why Do I Need Architectural Signage?
Architectural signage, like all types of signage, serves multiple purposes. Certain types of ADA compliant signage, for example, help to indicate the locations of important things like bathrooms, AEDs, or first aid kits. Directional or wayfinding signage helps your customers, clients, and employees to find their way around. Exterior architectural signage helps visitors to know where you are, and to get a sense for what your business is and what you can provide them. If you didn’t have these types of signs in your location, you’d have a lot of trouble getting anything done! This is why every business needs some form of architectural signage in their location.
How Can I Utilize Architectural Signage?
There are many different ways to make use of architectural signage, beyond the basic uses like wayfinding signs or your storefront sign. For instance, a decal over a large glass wall inside an office can be used to provide privacy as well as to display your brand colors and style! Here are some of the functions of architectural signage.
Provide a Sense of Professionalism
Architectural signage is almost always custom designed and built, and when used properly, it can help provide a great sense of professionalism and competence to your business, conveying the message to your customers as soon as they walk through the doors. This medical office used simple but reflective materials, their stylized logo, and careful lighting to create the perfect effect.
Emphasize Parts of Your Business
Signage is frequently about finding ways to sell yourself to your customers without ever having to speak a word, and one of the ways that you can do this with architectural signage is to emphasize certain points of your business. This car dealership, for example, is highlighting that they offer certified service with their use of simple but bold signage.
Communicate Your Brand Image
A consistent brand image is one of the most effective tools you have when it comes to marketing your business. Conveying the idea of not only what goods and services you provide, but also of the experience that your customers can expect to have when they visit you, is extremely important to consider when you’re designing your architectural signs. This restaurant, for instance, used this carved sign in an old-fashioned style to convey old-world charm and traditionalism.
Architectural signage as a concept can be a bit abstract, but its real-world applications are useful and important to every business out there. If you’re interested in learning more about custom signage options, Bartush Signs can help you! We are the premier display signage company in Orwigsburg, PA. Contact us today to speak to one of our team members about any questions you might have!