Finally getting a storefront or official location for your small business can be such an exciting time, but it’s also a very difficult time, especially from a financial standpoint. There’s a lot of upfront costs that come along with starting a business, and there are just some areas where you’ll have to be prudent and plan your expenses carefully. Many business owners consider forgoing signage altogether as a way to cut costs, but this is likely to end up hurting you in the long run! Signs are a huge benefit to your business: they promote interest in passers-by and encourage them to check out your location, they give the impression of professionalism, and they let people who come to your business specifically know that they’re in the right place. It’s true that signs can be expensive, but there are plenty of more affordable options available that you can rely on when you don’t quite have the budget for something more involved. Here are a few good options for cost-effective signage!
Vinyl Banners
Vinyl banners are a great cost effective option for signage. They can easily be made large, colorful, and eye-catching, and they’re easy to install and to take down and store if you eventually get a different sign or if you want to switch out the banner for a different one. You’ll often see vinyl banners used for store grand openings or to announce sales or other promotions, such as around the holidays. They’re well suited for these typically temporary uses because they’re storable and they aren’t going to break the bank, making them a great choice if you’re looking to cut expenses for your small business. If you’re going to be hanging your banner outdoors, though, just make sure you take care of it well! Tie it up securely, take it inside if there’s going to be any severe weather like high winds, and check in on it every so often to check for signs of wear and tear. With these care steps, your vinyl banner will be looking beautiful for a long time!
Decals and Wall Graphics
These products can be a great way to add visual interest to your location and build your brand image for a lower price point. Decals and wall graphics require very little upkeep and can be temporary as they’re not too difficult to remove, but they can also be left in place permanently, and have many potential uses. For example, if your location is a little difficult to navigate, directional markers on walls or floors are a great idea to help your customers find their way around. Whether you’re displaying your logo on a blank wall, adding a graphic that demonstrates your process, or even using them as general decorations to add to the overall look of your space, decals and wall graphics can make fantastic cost effective choices. Click here if you want to learn more about decals and wall graphics.
Sidewalk A-Frame Signs
If you’re in a place with a lot of foot traffic, like a shopping center or a bustling downtown area, a sidewalk sign can drive a lot of new businesses your way without being a major expense. You’ll have to check in with your landlord about where you’re allowed to place your signs, but a simple A-frame is easy to set up and take down at the end of the day, and you can fit a lot of information on them, not just a simple logo. A sign like this might just be the thing to entice someone passing by to come in and check out your business for themselves!
Carved Signs
Of the more permanent signage options, carved signs are one of the more cost effective ones. They’re also highly versatile, able to be used both indoors and outdoors, very unique and eye-catching, and extremely durable. Their installation process is a bit more involved than a banner or a decal, but as a permanent feature of your business they will be invaluable. Bartush Signs makes beautiful custom carved signs, and you can learn a bit more about them here.
Getting started as a small business can be incredibly challenging, but with these sign varieties under your belt, choosing your signs doesn’t need to be a source of undue stress. If you are looking for affordable options for signage, the experienced professionals at Bartush Signs are here to help you. Bartush Signs is the premier display signage company in Orwigsburg, PA. Contact us here to discuss your project!
