The world around us gets more and more digital each day. Fancier technology is what’s in, and like it or not, it’s beginning to permeate nearly every aspect of our daily lives. Just like with everything else, many of the smartest new businesses are going all-in on digital signage in order to upgrade their lobby or reception area’s look and feel.
If you’re still on the fence about whether you should upgrade, here are 5 practical reasons to get in on the trend.
Digital Signage Helps Promote Your Brand
The biggest reason for any signage in your place of business is to help promote your brand or service. This effect can be improved by upgrading to digital signs.
Full-motion video is an incredibly versatile tool, especially when it comes to promoting your business. With digital displays, you can take advantage of the unique experience that video provides to sell your customers on what your company offers, be it food, architecture, or healthcare.
Even simple animations like zoom, spin, and pause effects can be leveraged to help show off your work.
New Tech Allows You to Demo Products and Educate Consumers
Expanding on the virtually unlimited capabilities of full-motion video, digital displays are capable of better educating your customer base on exactly what your business offers.
If there are specific dishes or designs that you are particularly proud of, you can better advertise and market them via your display technology from the time your guests walk in the door.
Additionally, your interactive lobby signs can serve as a hub for answering frequently asked questions about your company’s portfolio, staff, or menu. In turn, this ease-of-access helps keep your patrons satisfied and informed.
The use of a digital display as an education tool can even help replace pamphlets, brochures, and other paper-based clutter that wastes money and time.
Digital Signs Create Engaging and Interactive Guest Experiences
One of the biggest benefits that digital display has going for it is the ability to truly engage customers with entertaining animations and fun, interactive activities.
Many businesses are now using trivia games, social media contests, and other internet-based promotions to help keep guests engaged in the company and its message. Fun, interactive games serve as a conversation starter between guests and can help keep your business at the center of attention even after your customers leave your facility.
Digital Displays Can Help Minimize Perceived Wait Time
In the same vein as the above entry, digital signs can help fill customers’ time and divert attention away from the tedium and annoyance of waiting.
Thanks to the wide range of activities and entertainment that a digital display can provide, the rate of audience investment in certain products and services can increase dramatically. As a result, the focus on the amount of time it takes for your customer to reach their ultimate goal is greatly reduced.
It’s Less Expensive than Traditional Print Displays
Believe it or not, digital displays, while fancier and far more appealing, are actually less expensive in the long run. With digital displays, you don’t have to worry about your lobby looking outdated. Additionally, digital display creative costs less than traditional print creative and is constantly updated, helping to keep your business up-to-date on the latest trends.
While digital sign installation can get pricey depending on your taste, it’s only a one time fee and saves you money in the long run. Digital signage can come out of your company’s operations budget rather than your marketing budget, which allows for your money to be better spent on other advertising elements.
Ditch your old, out-of-style lobby or reception area decor by upgrading to a digital display setup today. Bartush signs will do whatever it takes to bring your marketing vision to life through your signage. To ensure the timely and efficient design and installation of your next display project, don’t hesitate to contact Bartush today!
