The lobby is the first thing your customers see upon entering your business, restaurant, or private practice. With this in mind, it is important to decorate that space with creative branding, eye-catching displays, and maybe even some interesting factoids about your company’s identity.
Here are some quick tips that can help attract and retain your customers, guests, and clients.
Incorporate Company History
One of the best ways to familiarize your customers with your business is to tell them your story. Illustrating your company’s journey is a great way to connect with people on a personal level and keep them coming back.
A great example of this concept resides at the Ben & Jerry’s Factory in Burlington, Vermont. The “Flavor Graveyard” is a carefully preserved portion of the Ben & Jerry’s factory tour. It includes several gravestone-shaped signs emblazoned with the artwork of past ice cream flavors and plaques inscribed with clever poems as well as the “birth” and “death” dates of each.
The Flavor Graveyard not only serves as a tribute to the many discontinued flavors of the past, but also as a reminder of Ben & Jerry’s trademark creativity and quirky identity. Most importantly, guests love it. It remains one of the most popular destinations on the Ben & Jerry’s factory tour.
Include Unique and Immersive Themes
Interesting details about company history aren’t the only elements that can work well in a lobby display. For many companies, information about company culture and values can also be appealing.
If your company adheres to a specific set of values, illustrating those values in a unique infographic can help your business stand out. If your company strongly believes in supporting local businesses for example, an informative chart that utilizes simple statistics and details what your company has done to help your chosen cause can be a good choice.
One business that makes the most of a specific theme is the American restaurant chain Mission BBQ. This patriotic eatery heavily focuses on the importance of supporting American troops and other public service officers such as police and fire departments. To better illustrate this, Mission BBQ decorates their entryways, dining areas, and even restrooms with patriotic imagery, police badges, and military memorabilia.
This kind of decor helps Mission BBQ to better target their core demographic. With the right signage and a good grasp of your target audience, your company can further carve out its identity. In turn, this brings in more customers.
Use Bright and Vivid Brand Imagery
Few things are more attention-grabbing than bright colors. When considering how to decorate your lobby or entryway, adhering to a common color palette and logos/images that relate to your company’s identity can be beneficial.
As an example, the casual dining chain Chipotle decorates the lobby of their many locations with large signage that reinforces their use of natural and organic ingredients.
Many of these displays feature beautiful prints of striking farmland and colorful crops. Chipotle’s use of this type of imagery reminds guests of what the company is all about, and can even strengthen the appetites of those who enter the restaurant.
If your restaurant is known for one particular menu item, enticing photos or prints can be used to further drive sales. If your architecture business has produced several beautiful buildings, including signage that shows off your work can give clients a better idea of what your company is able to create.
Encourage Social Sharing
In today’s ever-changing world of social media and online visibility, one of the best ways to get your company noticed is through social sharing. The best part is, this can be accomplished organically through your company’s guests.
An easily accessible photo frame sign can go a long way in encouraging guests to have fun and share their experience online. In turn, this can convince others to pay you a visit and see for themselves what your business is all about.
When using this strategy, make sure you incorporate any of your company’s relevant social media links and hashtags in bright colors and opportune spots in order to maximize the effectiveness of your photo op display.
A digital sign that cycles through current social media posts relating to your place of business can also encourage social sharing. If a digital sign is placed in your lobby, entering guests will immediately notice, and may even be encouraged to participate.
Whatever your display needs, Bartush Signs can help create immersive, interactive, and engaging lobby displays that will help your business grow and succeed.
