There are so many considerations to take into account when designing and implementing a new sign for your business. With so many different things to consider — from zoning requirements and permitting, to design and branding — it can get hard to determine what’s most important.
That’s why we’re going to look at three of the most important signage tips that you need to concern yourself with. Following these quick steps will help your signs become more effective and do what you need them to do best: get your business noticed.
Location Location Location!
If passersby by can’t clearly see your sign, there’s no point in having one. Your sign needs to be located in a place where it can be viewed from roads, sidewalks, and other nearby surroundings. By placing it at an easily accessible area, you increase the chances of your sign getting noticed, which will increase the chances that people remember and utilize your business — which is exactly what you want from your sign.
Readability Is Key
If your sign isn’t readable, it won’t be effective. Period. You can easily avoid this by making sure you use easy-to-read fonts that don’t put a lot of strain on the eye. Cursive and script-style fonts should be avoided on signs, as they can be hard to read at a first glance, which is often all the time your potential customer has. Keep your fonts big and bold, and make sure they contrast with the background color of your sign to maximize readability.
Use Branding Assets
Any sign at your place of work is an extension of your business’ identity. Keeping your signage consistent with your branding assets (things like logos, colors, etc.) will provide a sense of organization while also making your business more memorable. Think of McDonald’s, for example. If you see a sign with their distinctive red and yellow colors, you’ll probably be able to recognize it immediately just by its colors. Follow that strategy with your own signage to help further develop your business’ identity.
There can be a lot more to consider when designing and brainstorming ideas for your sign, but these three will help you get on the right track and design a sign that is effective and memorable in the eyes of customers.
