Signage is More Than Meets the Eye
A good restaurant goes beyond good service and great food; they must have a strong brand, be memorable, and form a strong connection with their customers.
In today’s competitive world, it’s more important than ever to make your restaurant standout, and the first step is with an expertly crafted sign.
Building a Brand
When you think of branding, the first thing that comes to mind is a good sign. Signage is so important to any companies brand, and restaurants are no exception. Some people even see brand and sign as synonyms, so the importance is obvious.
Unfortunately, some people do truly judge a book by its cover. When this happens, even if your restaurant has the best food in town, you may go completely unnoticed without a good sign. A sign is the first thing customers use to judge your business.
A good sign reflects your brand, and you want your sign shine bright with your restaurant’s goals. If you specialize in sweets, a sign with pinks, blues, and yellows could be perfect. Maybe you want people to know how well you know steak; strong fonts and bold colors will set that in the customers mind so you can put steak in their stomach.
A good sign is like a restaurants face—you want to put a smile out there.
Being Memorable is Meaningful
Some of our strongest memories are associated with food. Associating your restaurant’s food with an amazing sign makes for an even stronger, fonder memory in your customers’ minds.
You want customers to have great memories your restaurant — happy memories that will trigger hunger.
A great sign will make your restaurant unforgettable. Maybe it’s something interesting that’s never been seen before, like a giant ice cream scoop for your parlor, or something that makes people want to stop and take a picture with it. If your sign stands out to the point where people are pulling over to get a picture you are making for an indelible connection.
Cooper’s Seafood House, one of our clients, has a fantastic free standing sign that’s unforgettable. It’s a beacon for their restaurant, and it’s incredibly clear and well branded. Even if a customer doesn’t speak English it’s obvious, thanks to the giant lobster, that this place is serving seafood.
Cooper’s decided to pair their one of a kind sign with a digital LED sign below it. It’s perfect for showing off specials, testimonials, and more.
Connecting With Customers
You want customers to make a connection with your restaurant so that you become their go to place. Great signage will be the first step in creating regulars.
A familiar sign will make customers feel comfortable, and your restaurant will become synonymous with a great experience. A strong connection to your customers is easy with a sign that makes them feel welcome and interested. Let a sign introduce your business to customers — introductions are everything.
After you’ve gotten their attention, your great food will take care of the rest, and on their way out, the sign will be there to remind them of who you are and what your restaurant is all about.
Keep in Mind
- Building a strong brand starts with a sign.
- Signs create fond memories with customers.
- Connecting with your customers takes great signage.