When it comes to LED signage for your business, you want yours to pack the most punch possible. LED signs can provide a wealth of unique concepts and ways to communicate, especially compared to traditional static signage.
Seeing as how this technology is a relatively new evolution in the world of advertising, you may not be immediately familiar with everything an LED is capable of, and exactly what you should focus on if you want to ensure you’re getting the most out of your LED display.
Here are five great tips to keep in mind if you’re thinking about upgrading to LED signage.
5. Know Your Audience
As with any other type of advertising, fully understanding the audience you’re targeting can go a long way towards the effectiveness of your sign. You’ll want to specifically target the demographic that you’re company needs most, without alienating your core customers.
Usually, LED signs are effective along roads and major highways. However, you’ll want to take into consideration traffic stopping points and speed limits in order to best determine how to design your LED sign. It can also be helpful to perform “drive-by” tests to learn the effectiveness of your signs timing and visual appeal. This way, you’ll have a better idea of what your audience is seeing, and you can improve on your displays from there.
4. Know Your Message
The main goal of business signage of any type is to provoke your customers into action. Whether you are looking to get more people in the door, or simply informing your core consumer base of upcoming specials and offers they may be interested in, LED displays can help get the message across better than traditional signage.
First, you’ll want to determine a single primary message. What exactly do you deem as the number one piece of key information as it pertains to your business? Try to come up with a simple but effective message that effectively communicates that information. Then, ensure that that message is displayed at least once per minute via your sign. In doing so, you’ll be able to communicate directly to your audience and keep the right people coming in the door.
However, remember not to overload your graphics with superfluous info, as this can have the opposite effect.
3. Design Your Signage Well
This may seem obvious, but many people may have trouble determining how best to design an LED sign, especially if they aren’t familiar with the principles of graphic design. As you can probably imagine, an eye-catching design is the key to a successful display. The perfect design will stand out from the competition, inciting more people to visit your business location.
After your designer of choice works up an awe-inspiring design, you’ll want to make sure to test your content on the actual display itself. You personally, or someone you dictate, should review your LED sign each time a new design is displayed. Seeing your sign how customers see it will provide an essential perspective and help you create the right experience each and every time.
2. Utilize Your LED Sign’s Full-Motion Capability
The best way to ensure that your sign is attracting attention is to use motion. This is especially true if your display is located among a crowded visual landscape. Luckily, LED signs are particularly adept at displaying full-motion designs.
All LED signs are capable of simple animations and transition effects, and some can even display high-definition video clips. All of these things can really help capture your audience’s attention. After these animations attract the eye of your customers, immediately follow-up with your message.
1. Constantly Update Your Sign’s Message
The true beauty of LED signage is that they allow you to constantly change your message based on new offers and incentives. This is part of what makes LED displays far more cost-effective in the long run than traditional signage, which cost money every time they need updating, either by paying someone to physically change it, or by buying new signs entirely. LED signs eliminate this problem.
With that in mind, make sure you are updating your LED signs with new messaging each time you debut a new offer. While LED displays are eye-catching, they can go stale quickly if the are not updated with frequency. No one wants to see an expired offer displayed on their sign, as this can make your company seem disorganized, out-of-touch, or lazy.
Always make sure your LED sign software can be accessed on-the-go for last minute changes, and if your software allows it, set a designated start and end date for each promotion, then just pre-load these offers in advance.
If you’re looking to upgrade to the wonderful and convenient world of LED signage, use Bartush for all your display needs! Our team has been creating new and innovative business displays for over 50 years. Bartush is simply the best in the business, so don’t hesitate to contact us with any questions or concerns, or to discuss bringing LED signage to your business today!
