These days, LED and other digital signs are more popular than ever. Unlike traditional signage, digital displays are capable of full-motion video, more eye-catching design concepts, more versatile utility, and can even update themselves regularly, preventing the need to tirelessly keep them current and up-to-date through physical labor.
As more and more businesses continue to make the switch to digital signage, we at Bartush want to give you five brilliant digital display messaging concepts that can take your advertising to the next level.
Digital Display Messaging Concept #1: Real-Time Information
Thanks to their electric origins and ability to connect to the wonderful world of the internet, digital display banners, billboards, and other signage can be quickly changed and updated in order to stay as current as possible.
This is especially helpful in today’s society of instant gratification. Through digital signage, you can get your core messages to your customer base faster than ever before. In doing so, you’ll ensure that your consumers never miss an important piece of information, such as a reduction in price, a new flash sale, or new specials.
Digital Display Messaging Concept #2: Updated Wait Times
We said it earlier and we’ll say it again. Like it or not, society as a whole no longer has the time or the patience it once did. That’s why it can be extremely important to keep your customers constantly engaged and informed.
Thanks to their ability to virtually run on their own with minimum human involvement, digital displays are currently being used by time-sensitive industries as a means of informing their customers how much longer they’ll be without whatever it is they are in need of.
For example, the Southern Hills network of hospitals and health centers in Las Vegas use smaller LED signs within a standard billboard to let patients know how long the average wait time is at each of their medical centers. The times are updated every half hour and are intended to represent the time it would take for a walk-in patient to get in direct contact with a physician.
Many theme parks, such as nearby Dorney Park and Hersheypark, use a similar concept to inform their guest of ride wait times. By informing customers and guests in this way, they will feel informed and stay engaged. This can only help your business.
Digital Display Messaging Concept #3: Public Service
For most companies, it’s just as important to help out their communities as it is to turn a profit. Believe it or not, digital signage can also help in this regard. During some events, like natural disasters, missing persons cases, or other major community happenings, digital displays can serve as a public notice bulletin.
For instance, in the tragic aftermath of the Boston Marathon Bombing in 2013, many companies throughout the city used their LED signs to communicate transportation issues, evacuation plans, warnings, and other helpful messages in an effort to keep their city safe.
On a more positive note, digital signage can also be used to offer messages of hope and support in many communities, just like New York City did in the wake of 9/11, and many small towns nationwide continue to do in support of local schools, churches, and other organizations.
It never hurts to look out for your fellow man, and digital displays can make it significantly easier to do so.
Digital Display Messaging Concept #4: Entertainment
One of the main benefits of digital signage is its ability to entertain. LED displays are so visually impressive that many businesses are now using them on a huge scale.
The next time you take a walk through a city or around the outside of a nearby sports arena or music venue, keep an eye out for digital display structures that stream things like live sports, news programs, music videos, movie trailers, and other forms of entertainment.
Even with smaller displays, digital signage makes entertainment possible. In many restaurants, for example, the lobby or tables are outfitted with digital displays that stream fun trivia and other casual games. This concept will help to keep your customers busy, satisfied, and engaged while they wait for their product or service.
Digital Display Concept #5: Self-Promotion
It’s hard to argue with this one. Time and time again, the fact is that digital displays are used mainly to promote a company’s goods, services, or mission. This is perhaps the most common use for digital displays. Why? Because it is the most effective use by far.
Digital display product promotion is extremely beneficial for a variety of industries. From cars to fashion to food, the sale starts with the visual. Digital signage allows businesses to promote specific products and target specific demographics as they advertise their product.
Showing someone exactly how your product or service can improve someone’s life is the very heart of advertising, and with digital displays, it’s easier than ever before.
If you’re interested in upgrading your business with digital displays, Bartush is the best in the business. Don’t wait to reach out to our expert team and discuss your options today!
