Summer can be a busy time for just about anyone, but in retail, the warmer months are a special sign that things are about to kick into high gear. Summer is a time when the hustle and bustle never stops. People are in the mood for fun and ready to buy, and with the increased foot traffic of the warm weather plus the potential for business from tourists or other seasonal travelers, it can be a boom time for your retail business– if you know how to use the opportunity well!
Without proper preparation and execution, it can be easy for the rush of summer sales to simply pass you by. You need the right tools to help draw prospective customers into your store, and that means more than just some crisp air conditioning and a stock of good products. You also have to have the right signage to get business booming! Luckily, Bartush Signs is here to help you. Here are some of the forms of retail signage you need to maximize your summer sales!
Promotional Signs
Sales, deals, and special promotions can bring shoppers into your store like moths to a flame, but only if people actually know that these promotions are going on. If you’re not putting the right effort into getting the message out, you might as well not be running any sales at all. This is where signage, especially temporary signage like banners, A-frames, corrugated signs, and window decals are incredibly important. You can use them to run seasonal pushes, like half-off your leftover Fourth of July stock or back-to-school sales, then take them down and store them until they’re needed again.
Seasonal Signs
Most retail stores change up their offerings based on the seasons. Whether you’re selling clothes, candy, or any other product, there’s no doubt that you have summer-specific stock that you’re going to need to move between now and September, but if no one knows that you have specialty items, you won’t be drawing crowds! Seasonal signage placed in high traffic areas, like your sidewalk, where they can grab the attention of passersby are vitally important in the summer when more people will be walking past than during any other time of year. Seasonal imagery, like suns, flowers, and beaches, latches onto the ideas of fun in the sun that are already in the heads of potential customers, and details about your summer offerings will bring them through the door!
Informational Signs
Some of the most valuable signs that you can utilize will be the ones that you can place further away from your physical storefront, pulling in customers from more places than just the sidewalk outside. Street fairs and farmers markets are ideal places for a poster, lawn sign, or A-frame sign, but in order to be effective, you need to pack as much information and visual appeal as possible into the sign in question. Always make sure that you include an address and some clear indicator of what it is people can buy in your store. Even more importantly, add your social media handles so that people can find you online, or even consider a QR code to take people quickly and easily to your website for more information about what you’re offering!
These signage options can be the key to a great summer season for you and your business. If you’re interested in discussing an upcoming signage project with the experts on our team here at Bartush Signs, contact us today for more information!
