New technology is constantly changing the way that brands interact with their customers. Every new innovation provides an opportunity for a company to strengthen their identity, reach more new customers, and better foster their relationship with existing ones. Digital signage is a great example of this. It was a major shift in the way that…
How much do you know about LED digital displays? Here’s a crash course in the most energy-efficient type of digital signage.
So why are business owners opting for digital signage over traditional forms of signage? It’s largely due to the versatile nature of digital signs that allow for further customization and adaptive advertising techniques. Here we’ll explore, in-depth, what digital signs have to offer and why you may want to consider one of your own for your advertising efforts.
In recent years, digital signage has been becoming a popular way for businesses to display important information, and rightfully so. Human beings prefer images and sights that are attractive to the eye, desires which have led to increasingly attractive signs throughout history. So how do digital displays differ from traditional signs? Digital displays offer flexibility…
The prominence of digital signage in retail experiences hardly needs any underscoring; look around, and you will witness digital sign boards in play in every direction around you. Even small cities and towns use digital signs. There are even towns with only one shop in the intersection and that shop will resort to using a…
Digital signage has gained a fair amount of popularity in the past few years. Almost everybody seems to be using it, but unless you’re familiar with this rising marketing medium, you might not know what it’s all about. This makes it hard to grasp whether it’s the right fit for your organization. However, worry not!
Anybody who thought brick and mortar sales and retail stores would not make it until 2020 (because of ecommerce), ahem, has been proven wrong. Even ecommerce giants, as well as software vendors to these giants, agree that retail stores are here to stay, and in-store customer experiences are as relevant as they ever were.
It’ll be a tough job to identify a single retail store that hasn’t hopped onboard the digital revolution, in at least one way or the other.
In the age of smartphones, tablets, and other high tech gadgets one simply cannot afford to cling on to the old and obsolete methods of physical marketing communications. Technological changes are driving improvements in functionalities offered by media such as LED sign boards.