Digital signage is, without a doubt, one of the most popular forms of signage available today. This is the case for a number of reasons– the sleek, high-tech look appeals to both businesses owners and customers and digital signs can be relatively easy to maintain, but the biggest draw of these signs is by far their versatility. You never have to be set in stone in terms of what your sign displays. It can say anything you want at any time!
If you have a digital sign somewhere on your property, you might not be getting your full worth out of it if you change the display infrequently. You have endless flexibility with a digital sign, and to use it to its full potential, you should be changing it fairly regularly! These are some ideas for when you should be changing the display on your digital signage, and what you should be changing it for!
New Menus
Whether you turn over your entire menu with the changing seasons or you keep things relatively stable with a few small changes here and there, as a restaurant, cafe, or other food service location, you’ll want to keep your customers informed about alterations to your menu by using your digital signboard. Not only will this help to mitigate disappointment over not getting their favorite item by letting them know that things might be different, but it also helps to get them excited for new delicious treats to try!
Seasonal Promotions
From the winter holidays to the Fourth of July, the entire year is full of holidays and events that businesses across a wide range of industries like to take advantage of, holding sales and promotions and stocking seasonal items to boost their business. If your customers don’t know about them, however, it won’t do you much good! A digital sign that’s easy to alter is the perfect way to advertise these promotions, and you should be updating your digital signage whenever you have something new coming up.
Current Sales
Are you holding a buy-one-get-one sale to try and revitalize a slow time of year? Is it time for an annual sale that your business runs? Whatever the case, your customers need to know that there’s great deals to be found inside your doors, and an eye-catching and illuminated digital sign is the best way to get the message across about whatever promotions you’re currently running. Make sure you keep it up to date to inform both regular visitors and chance passers-by!
Upcoming Events
From charity balls to seasonal festivals, there are plenty of events that your business might hold or attend throughout the year that your customers would probably love to know about, and putting this information up on a digital sign is quick, easy, and effective! Whether you’re opening a new location, holding a booth at a local fair, or having a fundraising event, you can gather the attention and attendance you need by exciting your visitors with a bold and attention-grabbing display on your digital sign.
By updating your digital signage more frequently, you can get more use out of this versatile tool and engage on a deeper level with your customers and visitors! If you don’t have a digital sign and you’re interested in installing one, Bartush Signs can help you. Contact us today for more information!
