Your business’s sign is your handshake, your business card, and your pin on the map all at the same time. For you and your company, it’s who you are– the face that you present to all customers and visitors, even prospective ones. It’s difficult to overstate how important it is that your signage be up to par, and while a good, high-quality sign can last you for many years, there will still come times when it’s time for an upgrade! Not sure if your signage could use a facelift? Here are four situations where it’s definitely time to update your business’s signs.
When the Sign is Worn Out
Even the best signs are not products with infinite lifespans, and eventually, they’ll start to show their age, especially if they’re outdoor signs coping with the elements. Sometimes it’s a sudden and obvious source of damage that makes you need a new sign, like a storm blowing debris into it and causing visible or structural damage. Sometimes, however, a sign is just old, and you might not realize how tired and worn it appears until you pause and take a fresh look at it.
A sign delivers a message to your customers, and “dingy and dirty” are not words you want them to have in mind when thinking about your business! If they’re words that can describe your outdoor signage, it’s time for a refresh.
When You Rebrand
A rebrand can signal the start of a new chapter for your business, giving you a new face, a new local presence, a new customer base, and lots more to do and more customers to satisfy! It also means that you’ve entered a period where “out with the old, in with the new” is the motto, and this goes double for your signage.
If you’re in the process of rebranding your business, the last thing you want is a big reminder of the image you used to have right outside your door! Whether you’ve been acquired, are shifting gears as a company, or simply just refreshed your logo, you want your signage to reflect your business as it is now, not as it used to be, so speak to a professional signage company about updating your signs!
When the Sign is Outdated
Trends and style can change a lot over the years, and if you have the good luck to be a business with a long tenure in one area, your sign might end up looking like it’s older than some of the people who look for you, or it might even be that old!
Even if your sign is in perfectly good condition, if it looks outdated and old, it’s likely going to be projecting an image of your business as one that’s stuck in the past, which can drive away valuable customers. Getting your signs refreshed or replaced in this situation can be just the thing to give a well-established company a new lease on life!
When You Have the Digital Option
Sometimes changing your sign is a big project that requires the help of a professional team like Bartush Signs, and sometimes it’s as easy as a simple upload! Digital signage is an incredibly versatile option for many different kinds of businesses out there, and it gives you the flexibility to easily change the look of your signage whenever you like. Rebranding or releasing a new logo can be reflected in your sign overnight, and you can enjoy fun touches like adding snow drifts to your lettering for the winter months. If these easy changes sound like they might be especially useful for your business, digital signage is probably the ideal option for you!
Ready to give your signs the refresh that they deserve? Let Bartush Signs help you! You can contact us here to discuss your upcoming project with our expert team.
