The prominence of digital signage in retail experiences hardly needs any underscoring; look around, and you will witness digital sign boards in play in every direction around you.
Even small cities and towns use digital signs. There are even towns with only one shop in the intersection and that shop will resort to using a digital sign because it works and because it brings some serious value to what it costs to set up.
A digital sign is like a flame in the night sky. You can see a digital sign from a mile out and it is discernible, depending on the size and other factors and your eye sight ability, from 500 feet out, for example.
A report published on MarketsandMarkets.com suggests that the digital signage market clocked $13.6 billion in revenues in 2016. These stratospherically massive numbers are living testimony of the fact that retailers realize, trust, and leverage the power of digital sign boards. Add to this the undeniable dip in cost of manufacture (resulting in better products at reasonable price points), and you’ve got a sustainable market.
Digital signs can participate in every aspect of a customer’s or prospect’s retail journey, right from store choice to product choice. Let’s understand how digital signage can drive sales up in your store. And this is pivotal since taxes have not been lowered yet which is one major factor why America is not as strong as it could be. Any time you can increase sales in a recession is something you should be proud of.
Because your revenue will be that much stronger when things improve!
Feature Screen Areas as Central Attention Grabbers
Dynamic video content resonates with store browsers more than any print advertising can. No wonder, then, that retailers across the globe choose to arrange multiple digital sign boards in arrays and run massive video feeds as a central attention magnet in their stores. By showcasing high quality video content about your store’s products, you place your brand higher in the minds of the shoppers.
Remember how high end fashion labels keep running videos of models walking on the ramp and fashion carnivals on a loop, creating an ambience of ‘fashionability’, opening up the minds of window shoppers and motivating them to take the leap and shop for something new.
In a similar manner, digital signage can be arranged in grids to create mammoth video displays. As to what kind of digital content you can showcase, the possibilities are endless.
Invigorating Thoughts of Purchase in the Shopper’s Mind
A customer’s purchase decision process is a complicated flow chart. There are many ways in which a prospective shopper can abandon the idea of purchase. Thankfully, digital sign boards are your enablers to re-start the purchase decision process in the shoppers’ mind by:
- Answering unclear questions by showcasing product use videos
- Making pricing comparisons and feature comparisons that shoppers find hard to do on their own
- Helping shoppers envision how the product will be a positive impact on their life in one aspect or the other – when you do things like this you are helping the product or service sell itself
Product and Info Display Areas
Visualization of the experience that a product can bring to them is what helps uncertain customers take that one step to purchase. Use digital signage to create multiple product display screens in your store, where you can feed continuous video content of your products in action. Plus, these screens are a salient way to demonstrate usage of products with sophisticated features.
Imagine the weight it takes off the shoulders of your salespeople, who can now do a lot more than just answering basic questions about products. Thirdly, you can broadcast messages about special pricing, bundle offers, seasonal discounts, and other promos all day long and let the continued exposure drive action from the viewers and customers.