Making your new year’s resolutions is always an exciting time. You get to decide what you want the next 365 days to look like, and it’s a little different for everyone. Some people want to lose weight, learn a new skill, travel more, or transform their home. Others have different ambitions, like starting a brand new business!
If you’re one of these people, you’re in for a wild and wonderful ride this year! Starting a new business is both a challenging test of your skills and an amazing display of your talents and determination. As you juggle the many different balls that come with starting a business and opening a storefront, you[‘re going to need help taking care of the little things that can sometimes fall through the cracks, like your signage! Proper signage is incredibly important for any business, big or small, and we’re sure that you have lots of other things on your mind, so in this blog, we’ll run down the absolute must-haves when it comes to signage for your new business. This is what you need to know!
Main Exterior Signage
When it comes to signs for your business, the biggest thing you have to worry about is the main exterior sign for your storefront. This is your handshake and your business card to every customer that comes in and every driver and pedestrian that passes by. It’s how you tell them who you are and what you’re all about, and it’s how they know where to find you– two very important things to communicate!
Your main exterior signage can be many different things, from bold and structural carved signs to bright and eye-catching neon signs, and even can include free-standing signs that are supported by their own posts to make a bold and unmissable statement. It all depends on what your business is, where you’re located, and what you want to convey. The most crucial factors are to make sure that your signage will be easy to see from nearby roadways and sidewalks and that it will be easy to read in all sorts of light, including nighttime as well as sunrise and sunset with lighting can be tricky!
Wayfinding Signs
Even in the smallest and most simple storefronts, wayfinding signage is an absolute must. Also sometimes called directional signage, these inclusions help your customers find what they’re looking for when they visit your business. Whether this is a series of signs telling them what’s in an aisle, a simple sign indicating where they need to check in or bring their purchases, or a set of detailed directional signs that you might find in a mall or an airport where it’s easy to get lost, these wayfinding signs reduce stress and confusion for your customers, helping them to feel welcomed and at ease.
Safety and Compliance Signs
Depending on the industry and field that you’re starting your business in, there are lots of different organizations and agencies that you may have to meet the safety and security standards for, like OSHA or ANSI, as well as local building and fire regulations. Complying with these guidelines isn’t just a hoop you have to jump through– it’s vital for the safety of your customers, your employees, and yourself!
These signs can include things such as signs showing the location of AEDs or first aid kits, signs clearly marking exits or fire extinguishers, or signs marking hazard zones where items might fall or equipment like forklifts might be moving through. You may not even be able to open and operate without these signs, so including them is a necessity!
When it comes to signs for your new business, all you need is a little creativity to create signs that will serve you well for many years to come! If all of this seems a little overwhelming, there’s no need to worry. A quality custom signage company like Bartush Signs can make recommendations and help you navigate the options to find what works for you. If you have an upcoming signage project you’d like to discuss with our team of experts, make sure to contact us today!
