Another year has almost passed, and the holidays are upon us once again! For many businesses, this time of year marks the final push– a chance to increase revenue and do amazing numbers in sales just before the fourth quarter draws to a close. The busy, bustling holidays are a time when the year can go from good to great for your business, but only if you know how to take advantage of them!
Using tools like your signage strategically can be a powerful way to maximize your sales during this time of year. Keep reading to learn more about how your signs can help you, and how to get the most out of them this holiday season!
Drive Foot Traffic
Holiday shoppers are a crowd that you won’t want to miss when it comes to boosting your sales. Few things in the year are more reliable for a business than the fact that November and December will bring high amounts of in-person visitors to their store, and the right signage can help you to take advantage of these opportunities!
Driving foot traffic into your storefront is one of the biggest ways that signage makes itself valuable to a business, and using seasonal signage options helps communicate to potential customers passing by that you’re ready for the season just like they are, and whether they’re looking for gifts for loved ones or treats for their holiday tables, they can find what they need behind your doors!
Advertise Promotions
Holiday promotions, like sales, BOGOs , and seasonal merchandise are a great way to take advantage of increased buyer motivation during the last two months of the year, but no matter how many programs and sales you run, they won’t be worth the effort if no one knows about them.
Promotions can be a major draw to pull customers into your store and get them browsing your shelves, and signage is a vital part of spreading the word about your promotions. Temporary signage options like banners and A-frame signs can do a lot of heavy lifting in helping to ensure that people walking or driving by get the message!
Design Ideas
Want to design your signs to help increase your sales? Here are some ideas!
Festive Colors
Even when the world outside has gotten cold and gray, the holidays are a time of bright, festive colors, so don’t be scared to choose a bold color palette when choosing how your signage is going to look. Classic color schemes for the holidays often reflect the colors of the winter world outside, so lean into greens, reds, whites, silvers, and blues, and don’t be scared of metallic colors like gold or adding a little sparkle for fun!
Lights
The one upside to short days and early darkness in the winter is that decorative lights can reach their full potential! If you want to catch eyes and grab attention, lighting up your storefront is a surefire way to do so. Choose lighting options that match the existing aesthetic of your logos and signage. Simple, soft string lights in a basic white or yellow are a perfect option for more minimalist design sensibilities, while colored lights can add extra flair and appeal to your holiday signs.
Seasonal Motifs
Seasonal designs throughout the year help to keep your signage fresh and relevant, signaling to potential customers that your business is active and welcoming, so lean into these motifs on your holiday signs as well! Snowmen and snowflakes are always fun and will last you into the winter once the holidays are over, while presents, bells, lights, and other holiday-specific images can get a lot of mileage from now until New Years. Like with colors, it’s also a great idea to draw from the natural world as it looks in winter, so evergreen designs or snow-covered trees will always look good!
With the right preparation for your signage and your business, this year’s winter holidays are sure to be a booming time! If you want to learn more about getting the most out of your signs, continue reading our blog here at Bartush Signs for more tips!
