As the weather starts to get warmer, summertime patio season is starting to open up once again. With patio season comes more foot traffic for cafes, breweries and bistros everywhere, transforming casual passersby to eager patrons. People naturally gravitate towards open-air dining as the weather starts to get nicer to experience the relaxed social atmosphere that patios provide. Whether it’s an iced coffee, a craft beer or a seasonal meal, people love to have the option to pop into a restaurant and take in the fresh air. This seasonal shift often brings an increase of sales, so it is important for businesses to take advantage of the opportunity, starting with the right signage to attract and guide customers.
Weather Resistant Signage
A fresh, weather resistant sign is essential for any restaurant during summertime patio season because it ensures that passersby are informed about important information. Whether it is seasonal specialties or extended hours, potential patrons will be kept in the loop on everything. Restaurants can achieve this while promoting their brand in a professional manner regardless of weather. Exposure to sun, rain and wind can quickly damage traditional signs, leading to fading, warping or illeligibility.
At Bartush Signs, we design durable changeable menu boards, vinyl banners and portable A-frames for restaurants to capture the attention of pedestrians around your establishment. Our expert architects understand the best practices for ensuring readability, UV fading resistance, and how to create cohesive branding that ties your entire patio space together.
How Signage Can Help
Here is an example of how the right signage can help your business:
Cody’s Cafe is opening its patio for outdoor dining this summer. Their open patio space is a relaxing area where patrons can enjoy a drink with friends or a meal with family. They want to be able to share that their patio is now open, so they install a backlit “Patio Now Open” blade sign to attract evening diners and a chalkboard insert for daily drink specials. The new signs not only add charm and cohesion to their existing branding, but it also makes it easier for passersby to understand what the cafe offers at a glance. Within a few weeks, Cody’s Cafe sees a noticeable uptick in foot traffic and patio reservations. The investment pays off and their outdoor area is a new local favorite, significantly increasing their seasonal revenue.
Customized Signs
No matter what type of signs that your restaurant needs, Bartush Sign Company’s in-house design and fabrication teams can tailor materials, colors and lighting to match your brand while meeting local code. Bartush Signs are built to last, regardless of rain, UV or wind conditions. If you are interested in how outdoor weatherproof signage can improve your business as summer patio season approaches, contact Bartush Signs today. Together, we can find the perfect way to create effective signage so that you can focus on what matters most, welcoming more guests this season.
