No matter what the year has looked like for your business so far, the best is yet to come, because the holiday season is finally here! For a wide variety of industries, the last month of the year is when they see some of their best sales, and you’ll want to take advantage of these busy weeks to draw in new customers, satisfy old ones, and improve your brand image and community presence. However, if your storefront is looking lackluster, you’ll have no chance of truly taking advantage of the holiday hustle and bustle. Luckily, you still have time to spruce things up! Here are a few ideas for how to help your storefront stand out.
Light It Up
Nothing catches your eye better on a cold winter’s night than a beautiful display of holiday lights. Decorating your storefront with lights is easy, relatively inexpensive, and packs a powerful punch in terms of grabbing attention, especially now that it’s getting darker earlier. Winding lights around a plant or post or adding them to the frame of your door or window will really help to make a difference!
Incorporate a Digital Display
If you want to get the most value for your effort in terms of signage for your storefront, a digital display is almost always the way to go. Endlessly flexible and versatile, digital signs provide you with basically infinite possibilities for what you can display at any given time of year. For the holidays, it’s a great idea to add seasonal design elements to your display, like snowflakes, evergreen trees, or gifts, to catch people’s eyes with something new and colorful!
Make Use of Banners and Temporary Signage
Many people think of signs as a very permanent fixture of their storefront, and depending on the type of sign you’re talking about, that can be true. However, some types of signs, like banners or A-frame signs, are meant to be temporary. They’re the kind of thing that you can put up for a few weeks and then easily store until next year to advertise special holiday sales or products. Nothing gets customers in the door like knowing you’re offering something special for a limited time only, so making use of these types of signs will give you a great boost!
Master Simple Decor
Decorating your storefront for the holiday season doesn’t have to be expensive or labor-intensive. You can combine cheap supplies, like garlands, ribbons, and lights, to turn several underwhelming pieces of decor into something eye-catching. You can make use of time-honored traditions like paper snowflakes to add a little seasonal flair, and you can even make use of your own merchandise to create a beautiful window display so that customers can see just what it is that you have to offer. Get creative with it!
Window or wall decals are a great way to spice up your space for December. While permanent decals should be avoided for seasonal decoration, temporary options are available, and you can use them to great effect to help grab the attention of passersby and pull them into your store for a little holiday shopping!
With a little creativity and some help from signage experts like our team at Bartush Signs, you’ll be able to have your storefront looking beautiful for the holiday season! For more information, make sure to contact us today!