Purchasing a sign for the first time is one of the most exciting things about having your own business. It helps you make a mark on your location, proudly display your brand, and it can take the experience that your customers, clients, and other visitors have to the next level. Even though it’s fun to buy a new sign, all of the things riding on the choice mean that it’s a lot of pressure! Especially when it’s your first time, navigating the world of custom signs can be a daunting task. To help you out, here are some common questions from first-timers to help you to get a better sense of what purchasing a custom sign is all about.
What Kind of Signs Do I Need?
The easiest way to work out what kind of signs you need for your location is to organize them by sign purpose. The four basic functions of a sign are communication, advertisement, identification, and wayfinding, and depending on your space you might need a combination of these types or all of them. For example, a larger space will need wayfinding signs to help people find their way around, while a restaurant might need a menu board to help communicate important information. Each case is unique, so there’s no one blueprint for what kinds of signs you’ll need, but working within these categories will help you to get a general idea!.
How Many Signs Do I Need?
Again, how many signs you need is something that is determined on a case-by-case basis. If your space is very large, you can expect to need more signs in order to help people navigate and to fill the space out, or if you have a lot of promotions and sales that your customers need to know about, you might need to have signs for those as well. Working out the message that you want people to receive from your signs will help you to identify how many you will need overall!
What Does the Process Look Like?
A custom signage project can take anywhere from 2 months to 12 months, depending on the size of the project and the level of detail. Depending on the type of sign in question, the process of making it can look very different– for example, a neon sign will involve lots of glasswork while something like a vinyl decal will just be a simple printing. However, in all cases, your custom signage providers will work with you to discuss your project, the amount and type of signs you need, and talk about what you want your signs to look like. They may make suggestions about design, sign type, and other aspects of the custom signage process. They will also discuss pricing with you and offer a quote for the process, and once you’ve settled on a plan, they’ll get started on creating your signs!
Why is Quality So Important?
A sign is more than just something that stands outside of your business. It’s a necessary part of your brand image, a way to tell everyone who sees it who you are and what you can do. Furthermore, a good sign will last your business for years to come and stay beautiful and vibrant, so making sure you get a sign that’s good quality is always a necessity.
Who Do I Go to?
If you want to create beautiful, high-quality, long-lasting signs for your business, Bartush Signs can help you! We are the premier display signage company in Orwigsburg, PA, and you can contact us today to start discussing your project.
