Digital signage is a versatile advertising tool that can tremendously benefit businesses. Their adaptability, visual appeal and cost-effective nature make them a no-brainer for business owners who want to utilize a signage solution that can provide a great return on investment.
However, there are a few key points to keep in mind when preparing for a digital display at your business. With proper planning, your digital sign can quickly become an effective tool to aid in your marketing efforts. If you forgo any type of planning for the utilization of your sign, your display could lack the efficacy you strive for.
To get the most out of your digital display, follow the four points below to create a sign that attracts customers and gets your message across.
Keep It Relevant
As with any type of advertisement, you need to keep the content relevant. Whether you’re advertising events, sale offers or products, relevancy is key to attracting interest for your business. Not only does content need to be timely, but it needs to cater to the correct audiences as well. So how do you make sure display content is both timely and relatable? The answer lies in market research. You need to know who you are marketing your business to and whether your messaging aligns with particular demographics.
Attract Attention
All signs should be attention-grabbing, which is a special talent of digital displays. You can implement multiple slides and messages on one digital sign, which not only provides varying information but helps attract attention through movement, changing colors and new information. Providing pertinent community information and news can also help. Slides with weather, time, dates, headlines and social media feeds can help attract attention, which provides the perfect space to slip in your business message.
Make Sure It’s Visible
If you’re like most businesses, your sign will likely be located somewhere in between the front of your business and the road which allows drivers and passerby to access your property. Depending on your location, there can be a lot of distractions around the location of your sign. It’s vital that you put your sign in an area that can be easily located and read by passerby. If possible, don’t squeeze your sign in between other landmarks like vegetation, products or other signs. Keep your sign in an openly visible area that is within a reasonable distance of your business for maximum effect.
Perfect Your Message
In marketing, messaging is absolutely vital to attracting new business. This is why the message on your display must be on point. Digital displays provide an opportunity to communicate multiple changing messages, rather than just one static blurb of information that doesn’t change. Here, you can implement campaign-specific information, sale offers and targeted information that you have gained from market research.
Digital displays are multi-faceted tools that serve as a great compliment to your marketing efforts. They communicate messages and attract attention efficiently when coupled with effective strategies. Don’t let the idea of strategizing for your digital sign intimidate you, all it takes is a little bit of thought about how best to use your sign for digital display success!
