If you’re ready to start considering the best outdoor signage for your building, there are some fundamental choices you should make before you begin the production process, and whether you want to illuminate is a big one. You may be wondering which sign design options best-fit your business’s needs. For instance, will your company be open during the evening or 24 hours a day? If your brand needs to stand out at night and among competitors, our tips about the advantages of illuminated signage will help you find the best choice for your needs.
Constant Marketing and Visibility
It’s tough to think of other great continuous marketing tools that can advertise your business 24/7 while also reaching customers when they’re looking for it. Especially for businesses in the retail industry, working in hospitality, or for those that are open at night, it’s easy to see the immediate benefit from being so visible. With illuminated building signage for your services and brand, people can easily notice your building’s signage from far away and when it’s harder to see in the dark.
Low Upkeep & Maintenance
Getting illuminated building signage for your business can come with integrated LEDs that can last for years, requiring little or no maintenance. Proper LED building signage can even last decades between needing to replace anything, and any needed upkeep can be as easy as power washing signs when they get too dirty. There are some designs for illuminated signage that can even be replaced one letter at a time so you do not have to throw away the whole installation when it eventually needs some attention.
Effective Messaging
All signs are designed to communicate something, and they should readily support potential customers by giving them the general information they’re looking for about a given business. It’s common and far too easy for passersby to utterly miss a business sign that doesn’t grab their attention with illumination. But signs that are lit up clearly and efficiently lets customers know they’ve found what they are looking for. Your business can use illuminated signs to let people know details, like when you’re open and ready to provide the services they need. And for newer businesses, adding basic illumination can also give potential customers the impression that you’re bigger than you are or that you have a long history of providing exceptional products and services.
Cost-Effectiveness
One of the best parts about illuminated signs for businesses is the sheer cost-effectiveness. They’re almost always worth investing in because they don’t usually cost much to get, and even less to maintain (as previously mentioned). As a business owner, you can spend less on things like bulb replacement, cleaning, and maintenance costs with LED building signage, which adds up to saving money on marketing in the long run. LED illumination especially needs a lot less electricity than neon signs or incandescent lighting. When compared to the ongoing costs required by other forms of advertising, illuminated building signage is one of the best choices for cost-effective marketing.
Investing in illuminated signage has the potential to attract thousands of customers and while advertising your brand with ongoing impressions to people walking by. This makes your signage one of the savviest marketing options to choose from. If you choose to commit to illuminated signage for your business, you will be able to create memorable, highly noticeable signs that will get the attention of even the most distracted people! And if you would like some help planning out the best signage for your business, Bartush Signs can help! We are the premier display signage company in Orwigsburg, PA. Contact us today to get started today!
