With Black Friday just around the corner and holiday preparations in full swing, you’re sure to be up to your eyeballs in work right now, no matter what your industry is. This is a time of year when everyone is busy trying to take advantage of the hustle and bustle that comes with the winter holidays, and you may not realize that there’s something you’re neglecting in the midst of all this craziness– your signs!
Your signage, especially your digital signage, is extremely valuable to you at this time of year, and can make the difference between you having a good final quarter or a great one. If you’re not using your signage to full advantage, you’re missing out! There are lots of powerful ways for you to get the most out of your digital signage during the holiday season. Here are some of them.
Advertise Holiday Sales
Nothing moves merchandise and draws in customers like a holiday sale. Whether your products are gracing dinner tables or tucked inside wrapped gift boxes, running a special promotion is sure to drive your numbers up and bring in lots of additional business. However, a sale does you no good if no one knows about it! Advertising sales on a digital sign is one of the best uses for this kind of tool, because digital signage can change as your sales change. When one ends, you can immediately start advertising for the next one!
Add Instant Decorations
There’s something about walking into a store full of festive holiday decorations that can just put a smile on anyone’s face, and it’s an important part of running a physical storefront during the winter. A store that isn’t decorated, even just a little bit, will stick out like a sore thumb and have potential customers wondering what kind of Scrooge runs that place. If you struggle to find the time or extra cash for tinsel and lights, using your digital signs to display some festive motifs, like snowflakes or seasonal greenery, can spruce up your space quickly, easily, and cheaply!
Promote Your Social Media
In this day and age, social media is one of the most powerful advertising tools at your disposal, and this is especially true during the holiday season, when charming snowdrifts and beautiful holiday displays make fantastic fodder for your Instagram account or Facebook page. However, like with sales, these things won’t help you at all if no one knows they exist. Promoting your social media handles should always be at the back of your mind when you run a business, and using digital signage to display the places where people can find you online is a great way to spread the word!
Help Customers Find Their Way
With extra merchandise, seasonal displays, and more clutter coming into your store during this season, you might start finding that customers are having a hard time making their way around, even returning customers who have been in the space before. This is something you’ll definitely want to avoid. Customers who can’t find what they’re looking for are customers who are thinking about going somewhere else! Instead, make use of the versatility of your digital signs by turning them into wayfinding signs for the holiday season, helping people find what they need among the jolly confusion!
Offer Gift Ideas
We all know how hard it is to dream up a gift for the person who has everything or the person who swears they don’t want anything. Buying presents for our friends and loved ones stresses us all out at this time of year, but that provides you as a business owner with a golden opportunity to suggest the perfect gift! Your digital signage is a great way to display gift inspiration for your customers, helping them check people off their lists and driving up your sales. It’s a win-win!
With the power of digital signage on your side this holiday season, you’re in for a great December! If you’d like to learn more about ways to use your digital signs to full advantage, make sure you continue reading our blog here at Bartush Signs.
