If you’re a small business, every action you take is vital to increasing your business and bringing more customers through the door. Having high-quality signage is essential to increase knowledge of your business and alerting people of its location. The steps below provide five tips when considering design and installation of a sign for your small business to ensure that you’re doing the most you can to get your business noticed.
Do You Have Branding Assets?
One of the most important things to have for marketing your business, no matter what way you choose to do it, is having unique, recognizable branding assets. Branding assets include logos, color combinations, fonts and slogans that are used to advertise your business.
Using ordinary fonts and choosing not to include a logo are fatal mistakes when brainstorming signs. Any sign for your business should include around 2-3 branding assets, to make your location recognizable by attaching logos and color schemes that people use to identify your business.
Consider Your Target Audience
With any sign, you don’t want to get too technical with specialized words or phrases. Including specialized jargon could dissuade potential customers from inquiring about your business if they’re unsure of what services or products you provide.
Stick to broad language that is easy to understand, while using language that still appeals to your targeted market.
Consider Your Sign’s Placement
Your sign’s success will depend on where it is located. It needs to be visible to viewers, while also letting them know where your business is. If it’s too far away from the location of your actual business, it could cause confusion among potential new customers, which you certainly don’t want.
Stephanie Christensen of QuickBooks suggests viewing your sign from the eyes of a customer at every location to make sure that your sign is visible.
“If your sign is obstructed by trees, buildings, power lines, or other signs, you’re losing customers,” Christensen said. “Inspect the placement of your sign from every vantage point a potential customer might have.”
Consider Your Budget
As a small business, you budget may influence what options you can pursue for signage, but that doesn’t mean you can’t come out of the process with a high quality sign.
By having budget information available when planning out options for business signage, you can better create a plan for what materials and options are within you reach, and what types of materials and signage are simply out of the question. Planning in advance is always a good practice, and doing so with signage will help speed along the process as you look for signage options for your business.
Contrast Is Key
The best way to both attract attention and keep customer attention is to have a sign that features contrast. Having the right amount of contrast on your sign is pivotal in making your sign readable to passerby.
Sapna Budev, the Executive Director of the International Sign Association, told Entrepreneur.com that contrast helps viewers to retain content they see on signs.
“Most signs will include either text or graphics in the foreground, with a continuous background color,” Budev said. “The contrast between these two items is critical to the viewer’s retention of the content.”
If your goal is to implement a sign that is easily readable to customers, then contrast must be taken into account when designing ideas for your business. If you don’t have a proper sign for your business, then you are missing out on an opportunity to bring more business through your doors. There is a lot to consider throughout the sign-making process, but Bartush Signs is dedicated to helping you through any questions you may have. For more information on sign ideas and considerations for your small business, contact a Bartush representative to learn more.
I wanted to thank you for these signage tips. I appreciate that you mentioned you should try to stick to broad language that others can understand. Perhaps it could also be good to stick to a simple message so that potential customers have a better idea of what you do.