Reliable upselling is a fundamental part of almost any business, designed to help you increase your revenue and profit. When it comes to how digital signage in particular can improve your business’s upselling, there’s simply no replacement for how efficiently these signs highlight key features, guide customers through the buying process, and educate readers about your business.
And that’s just the tip of the iceberg about what digital signage can do. Digital signage can increase your sales as they are easy and quick to customize for timely and thorough advertising efforts. This technology can also change how people interact with your brand and how much they spend while in your store. If you’re looking to upsell or improve your upselling strategy, below are a few ways you can maximize the ROI on your digital signage.
Prioritize Seasonable and Limited-Time Offers
While figuring out what details are most important to include in your digital signage, be sure to consider including seasonable items and limited-time offers. Customers’ decisions are impacted by the timeliness and limited availability of a product or service. Help make the seasonable and limited-time offers for these items highly visible, such as on your video walls and your social media pages on Facebook, Twitter, Instagram, LinkedIn, and others. Accomplish this, and you can likely find the customers who respond positively to the short-term demand, which could give your upselling campaign a boost. Essentially, if customers aren’t sure whether a product will be available or offered in the same way the next time they visit, they will feel more of a need to buy it.
Emphasize Features and Benefits
One way digital signage can boost your upselling is by emphasizing the features and benefits of the products and services you advertise. For instance, a business’s menu boards don’t have to just list the products and services that you provide – they’re an important part of your sales team. A coffee shop might use digital signage to advertise the ingredients in a new drink, elaborate on how different beans and preparatory methods provide distinct flavors and textures, and show how that particular business makes coffee better than others. All of these techniques are selling the product to customers, but they’re also educating them on the unique benefits of the product. You can utilize digital displays to showcase additional benefits and incentives to better incentivize your customers to buy what they need.
Show New Products
Digital signage is a great way to highlight the features and desirability of new products. Restaurants use this sort of upselling all the time: if there’s a new food or drink they think customers will enjoy, restaurant owners will often launch an advertising campaign with altered signage to introduce and describe what’s new. This helps familiarize customers with both what the new product is and the benefits of having it, even if they’re just standing in line and seeing it described on highly visible signage.
Highlight More Expensive Options
Digital signage can give you a remarkable amount of persuasive power. One of the best ways to upsell with digital signage is to highlight your more expensive products and services. Draw the customer’s attention to the premium products and feature your more expensive services. If you’re concerned that customers may be reluctant to pay for the more expensive option, you could also put a less expensive option next to it, but make sure it’s not the absolute cheapest one you have. If you’re struggling to sell certain products, consider how they are currently promoted. You could move them to a new location and possibly see a sales increase as customers discover this new, previously unknown option.
By incorporating carefully-designed digital signage to promote and display your products and services, you can give a reliable boost to your upselling efforts. At Bartush Signs, we’re proud to offer all the quick and customizable digital signage options you need to implement unique and memorable messaging. Contact us today to get started!