In a growing global market, advertising for a business can be quite overwhelming. Getting people to take notice of your brand image is the first piece of the puzzle. To solve this, there are quite a lot of innovative methods used by businessmen; a popular one being neon signs.
These signs are popularly used to notify a customer of a store or product within the vicinity. Perfect for outdoor and indoor advertising, neon signs could well be the push your store sales have been looking for.
Attract more Sales with the Right Setup
Neon signs are inexpensive advertising displays and make for outstanding ways to announce new product launches. Signs such as these glow especially bright and captivate onlookers into taking a look at the products or the store in question. Even if they do not want the new products they may find something else in your establishment worth taking a look at. This is the beauty of attracting more people into your store.
Retail stores looking to ramp up sales of specific products can design neon signs with a promotional offer or product USPs and place it near the aisle to attract potential customers. Not only will the customers be compelled to head towards the aisle due to the illumination but will also consider the purchase because of the strong marketing message delivery.
Neon Signs can Promote Clearance Sales
Having a sign on the side of the street to notify bystanders is an exceptional way to advertise a clearance sale. Especially in the dark, when signboards don’t serve the purpose, neon signs greatly illuminate an area and can target approaching vehicles into noticing the sign and making a stopover at your store.
Neon signs have a variety of settings for you to tinker with; you can customize the brightness as per the need of the hour. The brighter it shines, the better your message gets attuned to attracting onlookers from faraway.
Neon Signs Bring Style to Your Store
Unlike other signboards, neon signs come with significant style quotient and are suited for placement inside as well as outside retail outlets. For instance, you can point your customers towards a particular shelf in the store using neon signage. Guiding your customers can promote sales as well as increase customer satisfaction. Saving the customer time is always appreciated by them. What is wrong with helping customers reach the product they want even faster? That is less time for you to make a sale as well.
Another use of neon signs inside a store is to get more foot-fall for specific sections; you can feature certain products that have been selling well and are in demand to your customers. This enables customers to never miss a hot selling item in your store.
Adapting Neon Signs for Product Awareness
When a customer has a doubt in their mind regarding a particular product or brand, they usually need that little push to commit to the purchase. Neon signs can be used to divert the attention of a consumer to a target inventory of items that you would like to clear out.
Neon signs can also be helpful for partner companies to brand endorse at your store and offer you a premium to advertise their products to your customers. It can highlight a particular product to prompt the customer into making a purchase.
Neon Signs can be Shaped into any Silhouette
The biggest advantage with neon signs is their ability to be shaped into any design or pattern; no other signage option lends you this convenience.
Some popular examples are: having a dairy sign in a store replaced with a model of a milk bottle, having the alcohol section revamped to a design that showcases a beer bottle, for instance.
Because of their low cost and low energy usage, you can setup your entire product catalog in your store with neon signs. Not only does this ramp up the styling of your store, but also hands you a fair degree of control over the consumer’s in-store purchase journeys.