New technology is constantly changing the way that brands interact with their customers. Every new innovation provides an opportunity for a company to strengthen their identity, reach more new customers, and better foster their relationship with existing ones. Digital signage is a great example of this. It was a major shift in the way that…
Purchasing a sign for the first time is one of the most exciting things about having your own business. It helps you make a mark on your location, proudly display your brand, and it can take the experience that your customers, clients, and other visitors have to the next level. Even though it’s fun to…
Signage and psychology are closely linked together. Above all, you want the signs you put up for your business to encourage a positive attitude towards your brand and to entice your customers, new or existing, to make use of your services. Color theory and psychology are also closely linked, and looking at your designs for…
With Black Friday and holiday shopping right around the corner, malls and shopping centers are preparing to be flooded with the highest volume of shoppers that they get all year. With a huge amount of business about to roll in and many people that will need to be able to navigate around the building, having…
Making sure your sign is visible is the difference between a sign that makes an impact and one that falls flat. Find out what makes signage that gets results, and find out how you can better your business with a great sign.
Over time, signs face wear and tear. When this happens, they need to be repaired or else you’re left with a bad looking sign, which can actually turn out to be worse than no sign at all. Knowing the best and most common issues that require sign repair is important to keep your sign looking great and drawing in more customers!
When you set out to advertise for your business using signage, storefront or otherwise, you want to be sure you’re doing it right. If you’re not familiar with the process, it’s easy to stray from the path of good design decisions.
When you’re looking at setting up new signage for your business, consider which ones best fit your style.
Winter weather does a number on outdoor displays, and signs are no exception! When snow melts or ice freezes on your signs, the once vibrant colors can wash our or your sign can actually become damaged.
Even though your outdoor sign is considered traditional marketing, it actually has a lot in common with your digital marketing efforts.