Digital signage has gained a fair amount of popularity in the past few years. Almost everybody seems to be using it, but unless you’re familiar with this rising marketing medium, you might not know what it’s all about. This makes it hard to grasp whether it’s the right fit for your organization. However, worry not!
Anybody who thought brick and mortar sales and retail stores would not make it until 2020 (because of ecommerce), ahem, has been proven wrong. Even ecommerce giants, as well as software vendors to these giants, agree that retail stores are here to stay, and in-store customer experiences are as relevant as they ever were.
It’ll be a tough job to identify a single retail store that hasn’t hopped onboard the digital revolution, in at least one way or the other.
In the age of smartphones, tablets, and other high tech gadgets one simply cannot afford to cling on to the old and obsolete methods of physical marketing communications. Technological changes are driving improvements in functionalities offered by media such as LED sign boards.