It’ll be a tough job to identify a single retail store that hasn’t hopped onboard the digital revolution, in at least one way or the other.
What is surprising, though, is that digital signage has not captured the entire retail store messaging space, and that’s where enterprising retailers like you have the opportunity to get some buzz for your stores, courtesy all the reasonably prices, innovative, flexible, durable, and highly attention grabbing digital signage and sign boards. Let’s drop the curtain off 5 absolutely mind blowing advantages of digital signs for retail stores.
Messages they can’t Ignore
Most of the store sales are the outcome of the customer’s planned purchases, and a small percentage of impulse purchasing motivated by product packaging, special deals, and product placement. With digital signage, you can massively improve your sales by taking more control of your customers’ purchase behavior, by communicating information, messages, and prompts to them without failing to grab their attention.
Because of their novelty, digital signage enjoys more attention than physical message boards. Secondly, you can leverage colors, crazy graphics, videos, animations, and what not, with digital signage to plant your message in your customers’ mind-spaces.
The Power of Cloud Connection
Creating, updating, and coordination for marketing collateral is a time consuming, expensive, and often frustrating endeavor for retailers, especially those with multiple outlets. With digital signage at your disposal, you can put all your marketing material on a cloud storage space, and breathe easy.
Smart retailers out there have already created their basic templates, and keep on experimenting with arrangements of icons, images, animations, colors, and so on to create refreshed marketing messages and digital artwork daily, and broadcasting the same via digital signboards. Multi-store retailers can ensure that same (or similar) messages are broadcast across stores, without any trouble whatsoever, with digital signage and cloud storage.
Tremendous Savings Over Time
Initial expenditure on digital signage is more than traditional sign boards. However, over the long run (3-5 years), they’ll pay you back.
Here’s how digital signage saves you a lot of money over the long run.
- No expenditure on supplies such as paper, cutters, glues, strings, and so forth.
- No need to pay anything to a graphic designer to create your paper-based advertisements.
- No printing costs (and ink is unusually expensive!).
- No troubles of getting a thousand pages printed or so, only to realize you misspelt something in your grammar (it happens to everyone at some point in time – that is a waste of money and time and is very frustrating).
Better in-Store Experiences
By showing quick product demo videos, displaying the ‘best price’ deals, suggesting combo purchases, etc., you can enhance the in-store shopping experience of your store visitors. Brochures, posters, and physical sign boards fall short of helping store visitors get to the right product, and understand it, and digital signage does that well. Digital signage tools help communicate a brand image, purchase-enabling information, and product use instructions – all of which blends to create a better store experience than before.
A Booster Dose for Sales
Displays boost sales, that’s a proven fact. With digital signage, you can do that, and more. We mentioned how digital signage helps you take more control of the consumer shopping behavior.
You can showcase a variety of sales-prompt messages, and help bridge the ever-widening gap between retail store and ecommerce sales. Digital signage helps you do A/B tests on the efficacy of certain types of messages like no other tool.
If you have an ecommerce portal, you can use an Internet-enabled display and showcase the entire product line right there. Every sale that you didn’t make because of information gaps in the shopper’s mind will never be a lost sale again with digital signage at your disposal.