Your restaurant is doing average; but average isn’t great and great is your goal. You might have the biggest boards and the brightest colored walls but somehow your restaurant seems to fall short of its true potential. To keep sales up, you need loyal customers and new customers alike.
You want to expand. You want to hire more people. You want your employees to make more money, have more hours, and earn more tips. But right now this is not happening but you believe it could. It only requires a little innovation.
What if someone told you that using a simple tool like in-house electronic message displays can garner for you a huge surge in sales? Would you believe them? No? Read on before you decide and get ready to have your mind completely changed.
Multiple messages in multiple forms
The in-house electronic message displays can display multiple messages in various fonts and formats along with animations. They can be used to display messages in any language which is a feature that can be exploited to showcase authenticity. For example, Chinese subtitles for English messages in a Chinese restaurant are a nice touch.
Use catchy phrases to entire customers into staying longer and trying out various dishes. Let’s say it’s snowing heavily outside and everyone on the street is knee deep in snow, have a sign inside that says “Warm up with another cup of hot chocolate, it’s too cold to go outside anyway”. Such flexibility provided only by electronic message displays can sure help push a few extra dishes through the counter.
An extra touch of colored images
Include enticing images of ‘today’s specials’, if available, to further amp the effect of luring customers into trying the various available options. Upcoming holiday specials and discounts can he scheduled so that your customers know when to visit and perhaps bring a group of friends along as well to enjoy special packages. Make it vibrant, make it playful, play it up or tone it down.
Whatever you do, make sure that they are visible, readable, and serve the purposing of providing sufficient information that is required and expected.
Celebrate together, Stay together
In-house electronic message displays can be used to create a more intimate connection with customers by using it to celebrate their special days. Display birthday wishes or congratulate the success of people with the grand gesture of message displays to go the extra mile to show them that they matter. Making them feel loved and special is a sure way to keep them coming back for more and to build a strong ground of loyal customers who will definitely spread a good word or two about your restaurant.
A helping hand never hurts
Emergency messages can be displayed without delay for prompt responses. Should a fire breakout in the neighborhood, news can be displayed immediately so that customers that live in close proximity can get to their loved ones and rescue them.
Perhaps a rare blood group is needed by a specific hospital. Those details can also be displayed along with contact information. There is no harm in doing a little social service, especially when it’s so simple and effortless. It will give customers a feeling of security and being in the know should an emergency arise.
Unlimited advantages with a limited budget
All of the above mentioned ways of using an in-house electronic message displays will get you more customers and hence more revenue. An even more interesting aspect of this form of advertisement is that it is cheap and easily manageable. LEDs (light emitting diodes) are used in these message displays and they last for tens of thousands of hours before they need to be replaced.
The interface provided for feeding messages into these boards are user friendly and convenient. Changing the messages on boards is effortless and completely free.