Imagine yourself shopping in a store that has no signs; it’s tough to imagine. Signboards do so much in a retail store setting that they’re indispensable, and enablers of differentiation for many retailers. Here are some of the roles they perform:
- They help shoppers find their way to the products they want.
- With all the basic questions answered by sign boards, your sales staff can focus more on getting the deals done.
- Pricing, terms, availability, special prices, promotions – there’s so much a retail store has to say; signboards say it all. The only limitation is your imagination. There is so many different ways to promote your brand or product or service. With digital signboards, the world of marketing is truly your oyster. Your sale’s staff will thank you for having a signboard.
Smart retailers know that their signboards are their best-selling salespeople, and the ones that do the toughest job of getting a potential customer from the sidewalk into the store. Let’s tell you more about 5 kinds of sign boards that retailers like you need to use.
Outdoor Signage
Outdoor signage does the onerous job of getting potential customers inside your store, thus paving the way for you to create long lasting business relationship with customers. Good old slate and wood style pavement signs, high end polymer based branding signs, king sized colorful company logo signs, beautiful awnings, neon entrance signs, and more – there is a whole world of outdoor signage variety to experience and choose from.
Place the signboard in a manner so that it is clearly visible from the sidewalk as well as the other side of the road. An outdoor sign is the first brand face that a customer sees, so get it right.
Informational Signage
With clear and attention grabbing informational sign boards, you can help customers find their way in large retails spaces, and keep confusion out of their in-store experience. With hanging message strips, large and bold plastic boards, and upright flex sign boards, you can clearly communicate the store plan and product sections to your store visitors. Upright flex signboards help you communicate product features as well, increasing the chances of sales, and freeing up your sales people to concentrate on visitors who need more help.
Persuasive Signage
There are always those slow moving items that need some pushing to make it into shopping bags, and that’s where persuasive signage comes to the fore. With premium looking sign boards and well-written sales copy printed in bold and clear letters on top of it, you can get the footfall that some of the lesser frequented store sections so desperately need. Premium signboards are guaranteed to create a premium feel and aura for the product they talk about, so use them judiciously.
Signboards to Stay Compliant, and Customer Friendly
Does your state or central government necessitate any special compliance in terms of signage? If so, you’ve got no choice. Even otherwise, getting some customer-focused signboards speaks well on behalf of your business as a brand. For instance, a prominent signboard on the entrance with message such as ‘please ask our personnel for shopping guidance for people with disabilities’ helps present your store as a customer friendly space.
This is just another way to be cordial with your audience. Even people who do not purchase anything with you will respect you and perhaps inform someone they know about your clear professionalism and kindheartedness who may in turn buy something from you. Either way, you will be on the positive side of humanity.
Billboards
They’re a kind of outdoor signage, but the placement is in a high traffic area away from your store. Billboards are, arguable, the oldest signage system that’ still works like a charm. Billboards give a sense of size and power to your retail store, and help advertise it to a much larger and diverse group of people than any other outdoor signboard can achieve, No wonder, the biggest retailers have the biggest billboards.
With so many retail signboard options at your disposal, you can implement all these kinds of signs without going overboard on your marketing budget.
