Interested in promoting your company with printed billboards, hoping to create a brand image? Let us stop you right there and provide you with a full understanding on why printed boards no longer serve the purpose and why businesses are choosing digital advertising for their slogans, products, events, etc.
Electronic message boards are programmed to showcase your brand via a display monitor similar to printed boards but with added interactive qualities such as fonts, colors, and graphics to captivate bystanders into noticing your products.
Printed billboards over digital advertising
First, billboards require large space and a light source to project brand value while digital electronic boards don’t rely on size and are fully self-powered; they can attract bystanders from a long distance as compared to billboards which remain hidden during nightfall.
Digital boards can be programmed to change their graphics, fonts, and display styles as and when required, billboards on the other hand require a lot of effort and cost to change from time to time. Digital boards are consistently updated while billboards can look dull after a week of placement.
Convenience provided while advertising throughout the day
You could be a restaurant offering discounts on your buffet items during lunch hoping to fascinate diners – it’s as effortless as placing a digital board right outside your restaurant to attract the glances of hungry travelers.
Similarly, during dinner, if you wish to announce a new main course that has been the talk of the town, you can always reprogram your digital board to showcase your tasty treat being offered at your restaurant without having the dilemma of replacing the print on a board. Not only is this convenient but it also offers low maintenance.
Web connectivity introduces live feed advertising to your brand
If you are a company that showcases live tracking information such as stock values, score tracking on sports, and so forth digital screening is an invaluable way to connect with your clients and fans. Placing a board right outside your company can provide bystanders and onlookers with a constant stream of information regarding the topic at hand.
You can also showcase hourly discounts or brand new items that have just come into the store by notifying your customers through electronic message centers. Many establishments such as a school or campus showcase their achievements on an electronic screen to promote their institute to the public. Even high schools are using this now. You can see digital screens on the front law or parking lot area of high schools announcing school events such as a football or baseball game or a school play for example.
Universities use digital screens on different parts of the campus for the same reason.
Promote Home Businesses with low-cost investments
Digital screens are marvelous for marketing home businesses. All it takes is a digital screen outside your home to showcase your services. It could be a garage sale, tuition services, cooking classes, or even an offer to advertise for another company.
Digital screening is a major improvement in the advertising industry to aid anyone in starting a business and to encourage people to showcase their talents with absolutely low budget investments. You can also get paid to have a screen to showcase Public Service Announcements issued by a government body or company to notify your neighbors and onlookers around your area.
Helps build up your company’s reputation while increasing safety on road
Due to the low cost involved in digital screens, many companies have had their reputation grow over time by placing these electronic screens on highways and roadmaps so people have a better chance of noticing their brand, from far and wide.
The addition of these screens on highways also highlights a hidden advantage – providing light to dark places and increasing safety protocols. Not only does your brand image grow in number but to know your board acts as a beacon of light towards stranded passengers is uplifting.