Digital signage has gained a fair amount of popularity in the past few years. Almost everybody seems to be using it, but unless you’re familiar with this rising marketing medium, you might not know what it’s all about. This makes it hard to grasp whether it’s the right fit for your organization. However, worry not!
Retail industry insiders are aware they have only three seconds to draw the customer’s attention. That is a little too soon to figure out that Jurassic World was made only for children but not by much! This is why brands have begun to rely on quality signage to communicate with customers easily.
The right sized sign can be a massive boost for any retail store, restaurant, clinic, café, mini-mall, and pretty much any place where you want people coming in! It’s amazing, but true; stellar retail signage can be the difference between a store that is never without visitors and one that is struggling to get any…
Signage is the voice of a retail store. Any store’s goal is to get footfall, guide the prospects through an enjoyable shopping experience, make it easier for the sales representatives to do their magic, and at the end of the day, get sales
Anybody who thought brick and mortar sales and retail stores would not make it until 2020 (because of ecommerce), ahem, has been proven wrong. Even ecommerce giants, as well as software vendors to these giants, agree that retail stores are here to stay, and in-store customer experiences are as relevant as they ever were.
For retail, signage is the equivalent of a voice. A retail store that uses tremendous signage in an artful manner sells much more than another store with comparable product catalog, that’s the power of signage.
Signs communicate confidence. They show what business you represent and that you are proud of it. You’ve probably never passed by a McDonald’s sign without noticing it. McDonald’s has a brand presence rivaled by just a few. This goes to show how indispensable signs are to a business. Here’s what signs can tell about your…
Imagine yourself shopping in a store that has no signs; it’s tough to imagine. Signboards do so much in a retail store setting that they’re indispensable, and enablers of differentiation for many retailers. Here are some of the roles they perform:
Communication is a key to business success. Especially in markets where product differences are minimal, it’s the communication and presentation that get more footfalls in shops and stores and contribute to sales.
It’ll be a tough job to identify a single retail store that hasn’t hopped onboard the digital revolution, in at least one way or the other.