Big signs are everywhere. Whether it’s the billboards that line the highways or the large digital screens that advertise in cities, they all share the common goals — to get their messages across and attract more customers. But their goals can only be accomplished if the sign’s design is effective.
You install outdoor and indoor signage when you first open the doors of your business and over the years you grow complacent on the looks and forgo updating them to instead focus your attention on developing new products or launching new marketing campaigns. But that can prove to be a big business mistake. We discuss four signs that may reveal it is time to take the plunge and order new, updated signage.