Take a moment to think about any sign you have seen or passed that has caught you attention. That sign has likely incorporated a few common characteristics. Was it big? Bold? Colorful? Unique?
The sign you thought of probably featured at least two of these components, if not all of them. And if you’re a business looking to find the best way to attract the attention of passerby, you should strive to incorporate all of those elements into your business’s sign so you make an impact in the mind of potential customers.
Having a sign with channel letters may be one of the most effective ways to do this. Channel letter signs use sculpted, three-dimensional letters and shapes to make signs pop in a way that two-dimensional signs do not.
Let’s take a look at the sign below and see what it offers.
First and foremost, the letters on this sign stick out. Their three-dimensional nature not only attracts the eye, but improve the ability to read the text since it is not one with the background. Can you imagine trying to read two-dimensional silver text on a wooden background? It would probably be pretty difficult. That being said, the three-dimensional nature of the channel letters not only makes this sign readable, but it allows the letters to be mixed with different backgrounds that simply wouldn’t work if everything was two-dimensional.
Another perk of channel letters? You can add light to make them further stand out. The light behind the word “Dime” makes the silver, 3-D letters pop even more, increasing the amount of attention the sign will draw.
Let’s look at another one.
Just like the first sign, this one allows for unique combinations that might not work if the sign was two-dimensional. Take a look at the white trim around the large blue letters. That white trim most likely wouldn’t work well with the light grey background if the sign was made 2-D, but the 3-D letters allow for different colors, patterns and textures to be combined to create distinctive signs.
The channel letters also create shadows behind each letter, which makes for a neat effect that is exclusive to channel letter signs.
All of these components play a large factor on whether a sign gets noticed and remembered, or glanced at and forgotten. This makes the investment in a quality sign crucial to any business that wants to leave an effect on passerby, and more importantly, a business that wants to attract new customers.
For more information on these unique signs and how they can be beneficial to your business, visit our page on channel letters.