Electronic billboards are possibly the coolest invention to have hit the local advertisement market. Ask any advertisement guru – they all agree that electronic message boards have revolutionized advertising and marketing. They have been shown to boost store visits by a whopping 300 percent when used right. Buying an Electronic Message Board or EMB can be quite an investment.
Just like any other investment, you need to read the fine print before handing over your hard earned money. Brace up to reap the insurmountable benefits of EMBs by making the right choices, here’s how.
What makes EMBs so attractive?
Electronic billboards are composed on clusters of LEDs. The general belief that the cost of buying just billboards is flat and predictable is far placed from reality. The quality of a digital signboard depends upon the number of LEDs per cluster.
The smaller the size of the LEDs the smaller is the pitch. Pitch essentially means the distance between the centers of two juxtaposed LEDs. Smaller pitches usually translate to higher pixels. And just like your TV or your phone the higher the number of pixels per square area, better the resolution of the picture or sign.
What to consider before buying a LED sign board?
The cost of a sign board depends upon multiple attributes. While some EMBs are used for displaying static slides or static messages, many others can employ vibrant LEDs to convey dynamic messages in full color imagery.
The cost of a simple EMB capable of simple slideshows will never be at par with the cost of an advanced digital signage which broadcasts animation sequences or HD videos. Simply buying an electronic display board is not enough; one needs to keep in mind legal considerations as there are multiple authorities across the country who consider them a distraction for the drivers.
What will an EMB cost you?
Some of the websites can give you direct links to calculators to help you get an estimate of the purchase cost and the installation costs. The cost varies according to the display size and also according to the pitch of the pixels. The lower the pitch the higher is the cost per square inch, since a lower pitch means more number of LEDs in that square area.
Usually there are multiple standard sizes of billboards which are commissioned for specific purposes. From restaurant menus to weather news, everything can be displayed on EMBs depending on the dimension specifications and resolution.
What are the other factors that determine the total cost?
Other factors which usually influence the cost of installation include the environment type. If you want to install it in an urban area the costs are usually higher and it is a little more difficult since you may need to knock on a few doors to get the permit for electronic billboards.
While buying the methods of cooling (passive or active) needs to be pre-mentioned since this also determines the installation cost. Existing electrical connection usually saves you some money in addition to existing roadside posts and platforms which may support your digital sign.
Where should you buy it from?
The mishmashes of LED lamps, aluminum wiring, and steel enclosure usually weigh a considerable amount so you need professional guidance during and for the installation. So simply buying an EMB and getting it delivered to your home or office is not enough if you do not have expert hands to help you with the installation requirements.
Hence we suggest you go down this route that involves hiring installation help along with the delivery so this sign looks sharp and is in a safe environment when mounted and installed. You want this sign to be stable and installed for the long term.