Whether you’re a car dealer, a service center, or offer another automotive-related service, you’re likely competing for service with other nearby businesses. In such a heavily-contested field, your visual branding can be what sets you apart from another competitor and encourages customers to look your way.
We’ve all heard the unique radio commercials that have branded particular car dealers and created character just through the airwaves. It’s strategic moves like that which often make a major difference in who attracts customer and who does not.
If you don’t have the proper branding assets, you’re missing out on a vital opportunity to attract new customers who may not be aware of your business. One of the most vital assets to your automotive business is having an attractive sign that sets the tone for your business and tells potential customers that you’re a high quality business. Keep reading below to see how adding a new sign to your automotive-related business can be the difference-maker in making your business a more attractive option for customers.
Dealerships
If you’re a car dealership, nothing is more important than setting your dealership apart from the horde of other dealerships in the area. A high quality sign solution can give off a sense of professionalism that may not be present at other dealerships. Plus, signs are highly customizable, and can be designed and crafted to match the personality and branding of your dealership.
A quality sign that properly represents your dealership is absolutely essential for setting your dealership apart from competitors. Create a unique identity for your dealership and increase the chances that customers will remember you the next time they consider buying a new vehicle.
Body Shops and Repair Centers
Whether you repair vehicle bodies, mufflers and exhaust systems or a little bit of everything, your repair shop needs a sign that can alert customers of your business and the services it can provide. Having a vehicle break down can cause a lot of stress and panic, so knowing a quality business is nearby is crucial to attracting new customers.
Not having a sign that alerts drivers of your repair business can be detrimental to your business and to customers who need professional work done on their car. Installing a custom-designed, high-caliber sign can alleviate problems for both you and potential customers, so you can focus on running your business and helping customers in need.
Auto Parts Stores
As stated above, character is crucial. Auto parts stores are not immune to the need of communicating their own character and services to customers. People need to know where they can buy parts for their car, and they need to know that you are a serious business that can provide what they’re looking for.
Whether you’re a small business or a franchised store, there are a multitude of signage options and designs to make your store stand out. Channel letters can make your sign pop, while carved signs give a more traditional look that gives your business a classic touch.
What’s the next step for your automotive business, then? It should be to have a custom sign installed at your place of business to notify customers that you mean business. Whether you offering repairs, parts or new vehicles, a new sign may be the solution to increase interest in your business and bring new customers in the door.
